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The Role of Automation in DAM: How to Maximize Your Resources and Output

By dam-manager, Data, Discoverability, Integrations, multi-personas, Productivity-Reuse, Webinars

The Role of Automation in DAM: How to Maximize Your Resources and Output

Digital content remains the best way to engage consumers at scale – but keeping up with the demand for content is a challenge for enterprise brands as budgets tighten up, and resources become more limited.

Leveraging automation within your DAM can give your team back the time that they need to focus on doing what they are best at: being creative and letting the ideas flow. With the help of automation, DAM Managers can streamline cumbersome and complex processes when it comes to creating and managing content.

In this presentation, Kimberly Jauss, Director of Creative Imaging of Saks, will showcase how they have leveraged automation to build a strong governance around asset data processes, and how that will inform a data-driven ROI content strategy.

Key Takeaways:

  • An overview of the ecomm/retail Saks creation process, from start to finish
  • How to encourage content reuse through findability and strong metadata
  • The role of automation when it comes to streamlining the cumbersome and complex process of creating content
  • What data insights you should be watching and what they mean for the future of your content

Kimberly Jauss
Director, Creative Imaging

Saks.com

    LinkedIn

Kimberly Jauss has over 12 years experience in the ecommerce post-production industry.  She began her career freelancing for various photographers for various on set and post production roles.  Having discovered photoshop at a young age and falling in love with the world of image manipulation, she primarily found herself in retouching roles, however, these always quickly evolved into a hybrid of retouching and asset management.

Kimberly has always enjoyed being a part of and thrived within the creative realm, but always a bit more behind the scenes and enjoys bridging the gap between creatives flows and tech tools that help drive larger data driven business initiatives.

As the need for data and collaborative tools for teams in the industry became more prevalent, Kimberly dove into the DAM world and launched her first DAM from ground up in 2016, laying the foundation for her position as Director of Creative Imagings at Saks.com and launching their first DAM.”

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June 26, 2023
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The Impact of AI on Digital Asset Management: Key Skills for DAM Managers to Stay Competitive

By dam-manager, Data, Discoverability, Integrations, multi-personas, Productivity-Reuse, Webinars

The Impact of AI on Digital Asset Management: Key Skills for DAM Managers to Stay Competitive

As AI continues to evolve, it is becoming increasingly important for DAM managers to understand how it can be used to enhance their workflows and improve the efficiency and accuracy of their work.

Join us for a webinar that will explore the impact of AI on digital asset management and the key skills that DAM managers will need in the next 2-5 years to stay competitive. We will discuss how AI is changing the DAM landscape and what skills are becoming more essential to succeed in the industry.

Key Takeaways:

  • Current and future use cases for AI in DAM
  • How AI is changing the landscape for DAM managers and users
  • The need for critical thinking and problem-solving skills to work with AI and analyze data

If you want to stay ahead in the DAM industry, it is crucial to develop a solid understanding of how AI is transforming the field. Don’t miss this opportunity to gain valuable insights into the skills you need to thrive in the age of AI.

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June 2, 2023
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Inclusive metadata: Steps to address diversity, equity and inclusion in your DAM

By Data, multi-personas, Productivity-Reuse, Webinars

Inclusive metadata: Steps to address diversity, equity and inclusion in your DAM

Diversity, equity and inclusion (DEI) is a topic that more and more brands are exploring – specifically within the context of their digital asset management (DAM) system.

Whether they’re looking to ensure representation of specific groups within their creative library, or are concerned about the language used in metadata to describe those groups, these companies are starting to take action. But as the DAM manager, what does that mean for you and where do you start?

In this webinar, as we dive into this topic with Sharon Mizota, a leading expert and consultant on DEI within DAM, you’ll learn: 

Key Takeaways:

  • The three most common DEI-related issues with your metadata
  • Step-by-step direction on how to conduct a DEI content audit in your DAM
  • Options for remediation action 
  • Best practices to maintain a DEI-friendly DAM environment

Resources to support your DEI efforts:

Harmful content statement examples:

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April 6, 2023
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3 Productivity Reports You’re Going To Be Asked For This Year & How To Pull Them!

By Data, multi-personas, Productivity-Reuse, Webinars

3 Productivity Reports You’re Going To Be Asked For This Year & How To Pull Them!

Your Digital Asset Management (DAM) platform is full of incredible data, but like so many others, chances are you’re still struggling to measure your DAM’s true impact on productivity and performance.In this webinar, we team up with leading DAM data expert John Horodyski, Executive Director at Salt Flats, to identify the top three reports you simply must have in your repertoire to answer these and other important questions. We’ll then take a look at how you can find and build these reports in your DAM.

Key Takeaways:

  • What metrics, KPIs, and measurements matter when it comes to measuring productivity in DAM
  • How to build those metrics into a report that have value for your leaders
  • The role of technology in good productivity reporting

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February 24, 2023
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Case Study: How Brown-Forman Optimized their Creative Production Lifecycle

By multi-personas, Past Events, Productivity-Reuse, Webinars

No time to watch? Check out the blog recap here.

Case Study: How Brown-Forman Optimized their Creative Production Lifecycle

No time to watch? Check out the blog recap here.

Brand teams are expected to create more content than ever before, yet according to Forrester Research, 33% of B2C marketers say that deciding what content to make is the greatest challenge they’ll face over the next two years. It’s a challenge because of the content black hole, a lack of visibility into not only where content internally resides, but also where it’s published and, most importantly, how it’s performing. Without these insights, brands continue to churn out content that isn’t optimized, and often never gets used.

In this webinar, Alex Nicolaica, Digital Director of Brown Forman and Cheryl Wibberley, Performance Director, will discuss how they’re building efficiency across their asset production chain to drive creative excellence, including:

  • Encouraging content reuse by improving findability
  • Ensuring content compliance and consistency across channels and campaigns
  • Streamlining the content creation process to improve speed to market
  • Leveraging content performance insights and metadata to optimize future content creation
  • The role of DAM and other technologies in supporting the asset lifecycle

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August 2, 2023 12PM ET

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January 25, 2023
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Onnit Webinar Raffle Entry: Consulting Hour with Kristina Huddart

By Uncategorized

Drop your email to enter!

Thank you for joining us last week to learn all about the real-life experience of implementing a DAM from Vanessa Escobedo Barba, DAM Manager at Onnit.

Vanessa shared with us that looking back, if she could have one role that she didn’t in her implementation, it would have been a change manager. So, we’re bringing change management to you with Kristina Huddart Consulting!

As a DAM Consultant and Specialist, Kristina helps businesses of all sizes to support their marketing teams to work more efficiently with digital tools, to organize and leverage the flood of valuable content to achieve operational efficiencies and marketing goals, to save money and improve quality.

Enter below for a chance to chat with Kristina about your DAM and what you can do today to improve your set up:

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Digital content remains an indispensable strategy for engaging consumers at scale, amid the growing landscape…
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January 10, 2023
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Step by Step: How to Implement a DAM for a Rapidly Scaling CPG Brand

By CPG, multi-personas, User Adoption, Webinars

No time to watch? Check out the blog recap here.

Step by Step: How to Implement a DAM for a Rapidly Scaling CPG Brand

No time to watch? Check out the blog recap here.

One of the most daunting tasks a DAM Manager can face is implementing a new DAM or switching DAMs. The sheer volume of assets, metadata, users, and licensing information, can be overwhelming. It’s typically a project that can take months, even years, to get right. Unfortunately, most companies don’t have that time, so preparation and planning are crucial for success.

But what’s included in the preparation and planning? Fortunately, we’re joined by Vanessa Escobedo Barba, Digital Asset Manager at Onnit who has just successfully completed the onboarding process of a new DAM. In this presentation, we’ll learn:

  • How to assemble your DAM dream team and the importance of soliciting user feedback
  • Metadata and taxonomy considerations
  • Selecting the best technology for your needs
  • Importance of a communication plan
  • What’s in an implementation checklist

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Digital content remains an indispensable strategy for engaging consumers at scale, amid the growing landscape…
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August 2, 2023 12PM ET

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January 27, 2023
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How to Implement a DAM for a Rapidly Scaling CPG Brand

By Past Events

Date: October 19, 2022
Time: 1pm

But what’s included in the preparation and planning? Fortunately, we’re joined by Vanessa Escobedo Barba, Digital Asset Manager at Onnit who has just successfully completed the onboarding process of a new DAM. In this presentation, we’ll learn:

  • How to assemble your DAM dream team and the importance of soliciting user feedback
  • Metadata and taxonomy considerations
  • Selecting the best technology for your needs
  • Importance of a communication plan
  • What’s in an implementation checklist
Register Now

One of the most daunting tasks a DAM Manager can face is implementing a new DAM or switching DAMs. The sheer volume of assets, metadata, users, and licensing information, can be overwhelming. It’s typically a project that can take months, even years, to get right. Unfortunately, most companies don’t have that time, so preparation and planning are crucial for success.

Filter

BlogcreativeProductivity-Reuse

What Saks’ Creative Process Teaches Us About The Power of Workflow Automation

Digital content remains an indispensable strategy for engaging consumers at scale, amid the growing landscape…
BlogCPGcreativeProductivity-Reuse

Is Your DAM a Partner or a Vendor? It Makes a Crucial Difference

Far too few companies are talking about the crisis of utilization: Most people using DAM…
BlogcreativeProductivity-Reuse

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Digital rights management, also known as DRM, can be defined as the processes, systems, and…

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December 23, 2022
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The Digital Content Revolution: A New Era of Customer Engagement

By DAM-ROI, multi-personas, Webinars

The Digital Content Revolution: A New Era of Customer Engagement

The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Evolving technology and consumer behavior is changing how consumer facing organizations communicate with, engage and sell to consumers.

Creative assets and digital content are at the heart of this evolution. Even where these organizations rely on retail partners and are one step removed from many customer interactions and sales, it is their content that often determines if, and how, buyers interact with their brand.

During this session, a guest speaker from Forrester will share examples of how brands are evolving their go to market strategies to build more valuable long term relationships with customers through the assets they create and the content they share, including:

  • Forces changing empowered consumers’ behavior and expectations
  • D2C opportunity for brands to share meaningful content with buyers
  • Changing retail partnership dynamics & managing shared CX
  • Modernization of digital asset management software to publish content and empower retail partners

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What Saks’ Creative Process Teaches Us About The Power of Workflow Automation

Digital content remains an indispensable strategy for engaging consumers at scale, amid the growing landscape…
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Far too few companies are talking about the crisis of utilization: Most people using DAM…
EventsPast EventsWebinars

Sharing is caring: Maximizing content distribution, consumption, and reuse with internal and external teams.

August 2, 2023 12PM ET

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January 25, 2023
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The Trick to Turning Content Chaos into Content ROI – Webinar

By DAM-ROI, multi-personas, Webinars

The Trick to Turning Content Chaos into Content ROI

Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability, but for improving productivity and content ROI.

Key Takeaways:

  • How to start and scale a content reuse program
  • A simple trick for simplifying measurement
  • How to get the buy-in to lock in your productivity gains

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BlogcreativeProductivity-Reuse

What Saks’ Creative Process Teaches Us About The Power of Workflow Automation

Digital content remains an indispensable strategy for engaging consumers at scale, amid the growing landscape…
BlogCPGcreativeProductivity-Reuse

Is Your DAM a Partner or a Vendor? It Makes a Crucial Difference

Far too few companies are talking about the crisis of utilization: Most people using DAM…
EventsPast EventsWebinars

Sharing is caring: Maximizing content distribution, consumption, and reuse with internal and external teams.

August 2, 2023 12PM ET

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January 25, 2023
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