The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Evolving technology and consumer behavior is changing how consumer facing organizations communicate with, engage and sell to consumers.

Creative assets and digital content are at the heart of this evolution. Even where these organizations rely on retail partners and are one step removed from many customer interactions and sales, it is their content that often determines if, and how, buyers interact with their brand.

During this session, a guest speaker from Forrester will share examples of how brands are evolving their go to market strategies to build more valuable long term relationships with customers through the assets they create and the content they share, including:

• Forces changing empowered consumers’ behavior and expectations
• D2C opportunity for brands to share meaningful content with buyers
• Changing retail partnership dynamics & managing shared CX
• Modernization of digital asset management software to publish content and empower retail partners

Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability, but for improving productivity and content ROI.

Key Takeaways:

• How to start and scale a content reuse program
• A simple trick for simplifying measurement
• How to get the buy-in to lock in your productivity gains