Improve digital asset management ROI
by measuring content performance
Unlocking the right data can have a big impact on your ability to see which assets are being used where and by whom, and to make informed decisions to optimize your brand’s performance.
When you need to generate reporting to inform stakeholders and answer specific questions, it can be frustrating to rely on canned reports from outside sources you can’t customize.
When your DAM comes with customizable usage reports for governance, a built-in intelligence engine, and it tracks your assets wherever they’re activated, you can unlock data views you’ve never had access to before.
With the right connections in place, you can generate a view of a single asset’s engagement across channels, or a consolidated performance report across product category, geography, or even audience segment.
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Put Your Content in Context
Collecting the data your assets are generating throughout their lifecycle gives you a holistic view that can help you optimize for the future. How long did this social ad take to create? How much did the photos in it cost to license? How much was it used and how did it perform relative to those resources?
A DAM that’s built to collect data can tell you all this and more, tracking your workflows and measuring your content’s performance across predefined KPIs. With these kinds of insights, it’s possible to meaningfully improve your digital asset management ROI.
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Arm Your Storytellers with Insights
Collecting the right data is only half the formula for a successful content operation. The next step is to generate helpful insights and relay them back to your team of storytellers, so they can create the right asset types and tell stories that resonate.
Tenovos can marry content performance to audience intelligence so you can understand more about who is engaging with you and replicate success at scale.
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