The Role of Automation in DAM: How to Maximize Your Resources and Output
Digital content remains the best way to engage consumers at scale – but keeping up with the demand for content is a challenge for enterprise brands as budgets tighten up, and resources become more limited.
Leveraging automation within your DAM can give your team back the time that they need to focus on doing what they are best at: being creative and letting the ideas flow. With the help of automation, DAM Managers can streamline cumbersome and complex processes when it comes to creating and managing content.
In this presentation, Kimberly Jauss, Director of Creative Imaging of Saks, will showcase how they have leveraged automation to build a strong governance around asset data processes, and how that will inform a data-driven ROI content strategy.
- An overview of the ecomm/retail Saks creation process, from start to finish
- How to encourage content reuse through findability and strong metadata
- The role of automation when it comes to streamlining the cumbersome and complex process of creating content
- What data insights you should be watching and what they mean for the future of your content