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The Tenovos Content Readiness Framework
& Valuation Assessment

A path to optimizing your content.  

 

Guide decisions about content investments, infrastructure, Gen AI applications, content utilization, reuse, and content effectiveness.

The Content Readiness Framework & Valuation Assessment helps brands and organizations assess and optimize the value of their marketing content–images, graphics, video, 3D renderings, and more.

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Effectiveness v1
Exclusive AWS Offer:

Complementary Content Valuation Assessment

The framework is organized across 4 milestones, each as a distinct workshop providing a collaborative environment with enterprise business & technical stakeholders.

Build towards a jointly defined roadmap–from opportunities to actions to potential business impact.

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Milestone 1: Content Valuation Assessment

1

Duration:

Half-day to one-day virtual or on-site initial workshop
2

Eligibility:

Offered exclusively to AWS customers (business and technology leaders) nominated by their account teams
3

Output:

A snapshot of the content optimization opportunities and preliminary content audit results in a visually rich interface utilizing Tenovos Glass

Milestones 2 – 4: Subsequent Workshop Considerations

Subsequent workshops will take the outputs of the Content Valuation Assessment and layer-in additional considerations including:

1

Content/Media Supply Chain:

Review current state of your content/media supply chain & active initiatives aimed at improvements
2

Optimization Opportunities:

Explore opportunities for optimizations using automations, integrations and Gen AI
3

Roadmap Development:

Document a mutually defined roadmap outlining key elements of an enterprise-wide Content Valuation program

How does it work?

The assessment includes the following considerations:

  • Content Inventory & Visualization: Collects and visualizes content repositories across the enterprise and work-streams, regardless of storage location (ex. DAM, Box, Dropbox, Sharepoint, Drive, File Servers, cloud storage), on & off prem
  • Media Type Analysis: Looks across media types within the content/media supply chain
  • Performance Metics: Evaluates productivity & performance metrics across the content journey
  • Metadata Quality: Examines the quality & value of metadata
  • Martech Integrations: Works across content-related martech stack integrations (ex. PIM, MRM, CWM, eCommerce, Creative/Studio, CMS/Web)
  • Automations & AI Opportunities: Identify opportunities for automation and Gen AI applications

Business Value:

  • Optimize Content Budgets: Identify opportunities to optimize content budgets, content reuse and lowers costs associated with production
  • Monetize Assets: Align untapped monetization of assets or new opportunities for revenue streams
  • Improve Creativity & Speed: Realize better creative outcomes and speeds time to market

Get Started

To be considered for the complementary Milestone 1 workshop session, complete the application form or contact your AWS account manager.

Milestones 2-4 are priced separately and based on outputs from the Content Valuation Assessment, and may be supported via a collaborative effort between Tenovos and select partners.

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