Skip to main content

What Is the MACH Alliance?

The MACH Alliance is a non-profit organization that advocates for an open and best-of-breed enterprise technology ecosystem that is agile, nimble and always up to date. Using MACH technologies provides a flexible, future-proof tech stack your organization can customize to fit its evolving business requirements. Tenovos is proud to be a member of the MACH Alliance, and fully embraces its core principles.

MACH Principles

The MACH Alliance supports the development of technologies that adhere to its core principles. These technologies are:

  • Microservices based: Software built with ‘modular’ services or functionalities to increase flexibility, rather than large code blocks with sometimes unnecessary features.
  • API-first: Software that focuses on its core purpose, while providing ways to connect to other essential tools in the tech stack.
  • Cloud-native: SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatically updating.
  • Headless: Software that does not have a front end, and can be integrated with other technologies into a front-end application in order to create a custom system.
MACH principles

Tenovos and the MACH Framework

As a member of the MACH Alliance, the Tenovos platform has passed rigorous testing to ensure it meets the high standard expected of these technologies. Our platform is built upon the core MACH principles of developing technology that leverage microservices, is API-first, cloud-native, and headless.

Tenovos DAM integrations

Focus on digital asset management

Tenovos is committed to the innovation, development and delivery of a best-in-breed DAM platform.


Our microservice-based platform gives clients the flexibility to use the technologies, features and functionalities they need, and change those as needed.

Open API

Our vision for the future of DAM is a platform that is fully integrated into the enterprise technology ecosystem, to measure and drive performance of assets across the organization.


Tenovos is a cloud-native platform to facilitate frequent and frictionless updates, and improved performance.

“Together, our technologies allow marketing teams to select DAM assets and instantly publish them to the web. This allows brands to streamline the cumbersome and complex process of distributing content which wouldn’t be possible without the underlying architecture.”

Conor Egan, VP of Product and Engineering at Contentstack
MACH Alliance member

Contact us to learn more about how Tenovos leverages MACH principles to build our best-in-class digital asset management platform.

Contact Us