ONNIT, a Unilever brand, is the leading provider of clinically studied supplements, earth-grown foods, and fitness tools. Like many enterprise companies, ONNIT had an overwhelming amount of content that was used for everything from digital marketing to product labels – the only problem was that no one ever could find it.
Before they came to us, the company used more than 40 hard drives to store digital assets on top of a Google Drive system that didn’t follow a standardized organizational structure and was full of duplicate assets and empty folders. This led to a significant amount of time and resources lost recreating existing assets or looking for content and finding nothing, and an inevitable (and constant) flow of content-related requests that users would submit as a result. Additionally, ONNIT faced challenges with brand compliance. With users creating, duplicating and manipulating assets on local hard drives and desktops, it was impossible to implement any type of version control on assets that should have had brand regulations applied to them.
No department in the company was satisfied, and the organization needed to take action. ONNIT assigned a project manager, and they began their journey of conducting user research surveys, connecting with executives, and making their case to bring in a DAM solution. After conducting thorough research across the DAM landscape, Tenovos was selected as the digital asset management solution of choice.