Snoopy, Charlie Brown and all of their friends in the Peanuts gang started out in the 1950s as a comic strip in seven newspapers. Today they’re published all over the world and used on merchandise ranging from mugs and toys to t-shirts and other apparel. They’ve even teamed up with NASA to inspire young kids to take an interest in STEM.
Smart licensing has kept this well-loved brand top of mind for consumers around the world, but the scale of its licensing program was becoming challenging to manage. Folder-based navigation and content organization – while suitable for a few hundred assets – made it hard for users (licensees searching for the perfect character pose for their products) to find what they needed.
Ultimately, this lack of discoverability led the Peanuts team to search for a new, modern digital asset management technology to facilitate its global content license operations. Today, the Peanuts creative IP is safely stored within the Tenovos DAM, which is connected to a rights management platform to enable the distribution of creative assets to licensees around the world.