Skip to main content
Reading Time: 2 minutes

The Digital Content Revolution: A New Era of Customer Engagement

The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Evolving technology and consumer behavior is changing how consumer facing organizations communicate with, engage and sell to consumers.

Creative assets and digital content are at the heart of this evolution. Even where these organizations rely on retail partners and are one step removed from many customer interactions and sales, it is their content that often determines if, and how, buyers interact with their brand.

During this session, a guest speaker from Forrester will share examples of how brands are evolving their go to market strategies to build more valuable long term relationships with customers through the assets they create and the content they share, including:

  • Forces changing empowered consumers’ behavior and expectations
  • D2C opportunity for brands to share meaningful content with buyers
  • Changing retail partnership dynamics & managing shared CX
  • Modernization of digital asset management software to publish content and empower retail partners

Filter

with play button
multi-personasWebinars

Step by Step: How to Implement a DAM for a Rapidly Scaling CPG Brand

No time to watch? Check out the blog recap here. No time to watch? Check…
Optimize your everything webinar thumbnail
Webinars

Optimize Your Everything With Composable Architecture

Webinar Optimize Your Everything with DAM-Centric Composable Architecture Learn why today's enterprises are shifting to…
blog tenovos connect feature image
Blog

Introducing Tenovos Connect: One Integration Platform, Endless Possibilities

Today, I’m proud to announce the launch of Tenovos Connect! Tenovos Connect allows you to…

Filter

Stay connected for more thought leadership content from Tenovos: