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visual 02 gating webinar

How to Implement a DAM for a Rapidly Growing CPG Brand

When tackling a big project, it’s a good idea to start by learning from those who have done it before. Learn from Vanessa Escobedo Barba, DAM Manager at Onnit.

Implementing a DAM or switching DAMs is a daunting project due to the sheer volume of assets, metadata, users, and licensing information – and it can take months, even years, to get right. Most companies don’t have that time, which is why adequate preparation and planning are so crucial for success.

In this webinar, you will learn:

How to select the best technology for your needs

How to assemble your DAM dream team

Key metadata and taxonomy considerations

The importance of a communication plan and soliciting user feedback

What to include in your implementation checklist

Vanessa Escobedo Barba

Digital Asset Manager @ Onnit

Vanessa Escobedo Barba, who recently implemented a DAM for the growing Unilever brand ONNIT, covers the key preparation and planning stages for successfully implementing a new DAM in this webinar.