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Today, I’m proud to announce the launch of Tenovos Connect!

Tenovos Connect allows you to integrate the Tenovos DAM into peripheral technologies that support the asset lifecycle. By doing so, assets, data, information, and analytics can pass seamlessly through systems, allowing brands to streamline, automate, and optimize the process of creating, managing, and distributing global content at scale.

For example, do you want to send PIM data to your DAM to enrich assets with product data? No problem

Want to migrate content from DropBox or Google Drive into Tenovos? Easy. 

Want Slack notifications when an asset is ready to review? We’ve got you covered.

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Why Tenovos Connect?

My colleague Philip Wisniewski recently wrote about the increasing adoption of composable architecture to support today’s modern media supply chain. Global brands want the ability to choose best-of-breed technologies and not be hamstrung by a monolithic suite of tools where costs are high and innovation is questionable.

In my experience, integrations are often overly complex, costly, and riddled with maintenance overhead. Today, I present an alternative where low-maintenance, scalable integrations are far easier to build and maintain. This is the philosophy behind Tenovos Connect.

Our Philosophy

Our customers inspired our approach with Tenovos Connect. 

It’s a common occurrence for Tenovos to replace a legacy DAM technology, one that is often heavily customized to a customer’s needs. That’s great to start with, but our clients soon discover that maintaining and evolving that integration is a timely and expensive process.

We wanted something that offers enterprise-grade workflow automation but could be built by technical or non-technical teams to deliver reliable integrations quicker than ever before. 

These integrations should scale as our clients scale, shouldn’t have restrictions when it comes to customization, should have complete visibility, and should be low-maintenance.

With this approach, the possibilities are endless. And the best part is, it doesn’t take an army to make it happen.

How Does it Work?

A Tenovos Connect integration enables you to share data between your Tenovos system and one or more external systems.

Each integration includes at least one connector app, a login to that application, and a recipe. An integration can include multiple recipes—workflows of actions that complete a task.

A connector is an application that allows you to connect to an application and use it via its API.

A connection is a login to a connector app that you create specifically for use in your Tenovos Connect integrations. A single connection can be used by multiple recipes.

A recipe is an automated workflow of actions that complete a task. It includes at least one connection to a connector, a single trigger, and one or more actions. A single recipe can include connections to multiple connectors.

A trigger is a single event that initiates the actions in a recipe, occurring in real-time or at scheduled intervals. 

Actions are the individual steps within your workflow that perform a specific task. Actions can also be logical conditions and operations such as an IF condition, text parsing, and more. An action is carried out when a trigger occurs.

A job is the entire flow of running the whole recipe.

Here is a simple example of how a Tenovos Connect integration works using these definitions:

We’re using our Tenovos connector with the popular messaging platform Slack, which also has a connector. We have established a connection to each one by authenticating with our Tenovos and Slack credentials. 

In this recipe, we establish a trigger for a new asset being uploaded into Tenovos, which in turn performs an action of sending a Slack notification to a user. This entire example is the job.

This example with Slack is just one demonstration of our Tenovos connector—explore more possibilities here.

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How Do I Learn More?

Our Tenovos Connect page has more information, including a flavor of the different connectors, which we will be adding to on a regular basis as Tenovos Connect continues to evolve.

If you want to learn more, please contact us here or speak to your CSM.

Tenovos Connect: Revolutionizing Integrations

The launch of
Tenovos Connect marks a significant milestone for modern digital asset management and content distribution. 

With its ability to seamlessly integrate with peripheral technologies, Tenovos Connect empowers brands to streamline their asset lifecycle processes, automate tasks, and optimize content creation and distribution on a global scale—with the best-of-breed technologies (that they want to or are already working with).

Gone are the days of cumbersome and costly integrations. We’re proud to offer this refreshing alternative that makes building and maintaining integrations far easier. This functionality aligns perfectly with the evolving needs of modern businesses, providing the flexibility to add or switch out solutions in their tech stack as things change.

Whether it’s enriching assets with product data, migrating content from various sources, or receiving real-time notifications, Tenovos Connect offers a flexible and efficient solution to meet the diverse needs of today’s global brands.

I’m excited to see how Tenovos Connect transforms how brands manage and distribute their content, paving the way for greater efficiency, innovation, and success.


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Brian Fancett

VP, Product & Technology

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