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The Trick to Turning Content Chaos into Content ROI

Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability, but for improving productivity and content ROI.

Key Takeaways:

  • How to start and scale a content reuse program
  • A simple trick for simplifying measurement
  • How to get the buy-in to lock in your productivity gains



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