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The Trick to Turning Content Chaos into Content ROI

By Past Events
Reading Time: 2 minutes

Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability, but for improving productivity and content ROI.

In this webinar you will learn:

  • How to start and scale a content reuse program
  • A simple trick for simplifying measurement
  • How to get the buy-in to lock in your productivity gains
Register Now

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January 10, 2023
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The Digital Content Revolution: A New Era of Customer Engagement

By Past Events
Reading Time: 2 minutes

The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Evolving technology and consumer behavior is changing how consumer facing organizations communicate with, engage and sell to consumers.

Creative assets and digital content are at the heart of this evolution. Even where these organizations rely on retail partners and are one step removed from many customer interactions and sales, it is their content that often determines if, and how, buyers interact with their brand.

Key Takeaways:

During this session Forrester will share examples of how brands are evolving their go to market strategies to build more valuable long term relationships with customers through the assets they create and the content they share, including:

  • Forces changing empowered consumers’ behavior and expectations
  • D2C opportunity for brands to share meaningful content with buyers
  • Changing retail partnership dynamics & managing shared CX
  • Modernization of digital asset management software to publish content and empower retail partners

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January 10, 2023
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Webinar – How a ‘Charlie Brown Christmas’ Returns to us Every Year Without Missing a Beat

By Customers, multi-personas, Webinars
Reading Time: 3 minutes

No time to watch? Check out the blog recap here.

How a ‘Charlie Brown Christmas’ Returns to us Every Year Without Missing a Beat

There are few characters as close to our hearts as Charlie Brown, Snoopy, Woodstock and the gang. We don’t just love them during the holidays (who doesn’t watch A Charlie Brown Christmas every year?!), the entire cast has become part of our everyday lives through television, comic strips, clothing, toys, and more.

In this session, Samantha O’Brien, Studio Archivist at Charles M. Schulz Creative Associates, will talk about the importance of protecting such a well-loved brand through licensing agreements, and how she manages hundreds of licensees globally through her digital asset management platform.

Keeping a global treasure safe and secure yet readily accessible to the right parties that keep him present in our lives is no small feat – and O’Brien has cracked the code on how to do this 24/7, 365 days a year.

Key Takeaways:

  • How a massively popular media brand organizes its assets for global external licensing
  • The role of digital asset management in protecting global asset rights and licenses
  • The value of providing an appropriate user experience for users and licensees of all levels (large scale manufacturers vs. boutique licensees)

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January 25, 2023
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Behind the Scenes: How a ‘Charlie Brown Christmas’ returns to us every year without missing a beat

By Events, Past Events
Reading Time: 2 minutes

There are few characters as close to our hearts as Charlie Brown, Snoopy, Woodstock and the gang. We don’t just love them during the holidays (who doesn’t watch A Charlie Brown Christmas every year?!), the entire cast has become part of our everyday lives through television, comic strips, clothing, toys, and more.

In this session, Samantha O’Brien, Studio Archivist at Charles M. Schulz Creative Associates, will talk about the importance of protecting such a well-loved brand through licensing agreements, and how she manages hundreds of licensees globally through her digital asset management platform. Keeping a global treasure safe and secure yet readily accessible to the right parties that keep him present in our lives is no small feat – and O’Brien has cracked the code on how to do this 24/7, 365 days a year.

Key Takeaways:

  • How a massively popular media brand organizes its assets for global external licensing
  • The role of digital asset management in protecting global asset rights and licenses
  • The value of providing an appropriate user experience for users and licensees of all levels (large scale manufacturers vs. boutique license
Register Here

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January 10, 2023
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Maximizing User Adoption: Tips from the Pros

By multi-personas, User Adoption, Webinars
Reading Time: 3 minutes

Maximizing User Adoption: Tips from the Pros

Introducing a new digital asset management platform is a huge project, one that can feel insurmountable. To prepare yourself to implement a new DAM and manage the process, it is absolutely essential to have a plan for change management. This will proactively engage all stakeholders and give you a forward-thinking approach to user adoption; which in turn, will drive the success of your DAM.

Your users need to find value in your DAM, or else they won’t use it. This means having ways to show them quick wins and demonstrate value, often with insights and use cases that are relevant to them and their role within your organization.

Join us for guidance from change management pro Kristina Huddart, a DAM specialist and consultant with almost 10 years of experience in the industry. Huddart will be joined by Tracy Askam, VP of Customer Success at Tenovos, who will share insights on DAM users and how to cater to each user group in order to drive success within your teams.

Key Takeaways:

  • The role of change management in DAM implementations
  • Pro-tips on managing user adoption when implementing a DAM
  • How to define each DAM user and their individual needs

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How Data-Driven DAM Managers Can Accelerate Business Growth

By dam-manager, Data, Webinars
Reading Time: 2 minutes

How Data-Driven DAM Managers Can Accelerate Business Growth

CPG brands and retailers are spending an incredible amount of time and money to create compelling, engaging content designed to cut through today’s digital noise.

But is it working?

Most brand teams don’t have visibility into how their assets are performing across the customer journey, especially if they’re selling through partners.

Cue the DAM Manager.

In this 20-minute Q&A with Shelley Schippert, Director of Global Marketing Content & Information at Brown Forman, we will cover:

  • What KPIs keep brands teams up at night?
  • What are the insights you should be able to action from those KPIs today and in the future?
  • How to leverage data to elevate the importance of both the DAM and the DAM Manager within the organization

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January 25, 2023
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DAM Data 101

By Data, multi-personas, Webinars
Reading Time: 3 minutes

DAM Data 101

Data should be a foundational element of your digital asset management strategy – but if it isn’t, you’re not alone. Many organizations struggle with their data, don’t know what to look for in their analytics, or can’t find the insights they need to make good decisions about their assets. 

In this webinar, we’re going back to the basics with a quick presentation of data in digital asset management to help you understand the important role it plays in maximizing your DAM investment, followed by a Q&A session. The right data insights pave the way for productivity improvements, governance reporting, stronger content performance and more. With practical tips and tools, we’re not only going to change the way you think about data, but how you use it to drive success.   

Join Anthony Gallo, CPO at Tenovos, the modern DAM platform, and John Horodyski, Managing Director of Insights & Analytics at Salt Flats, a business innovation and corporate strategy firm for a tell-all on the state of data in DAMs today and tactical takeaways on how to access, leverage and build on DAM data insights.

Key Takeaways:

  • How to think about your data foundation in DAM, what to look for and where to start
  • How to use these insights to maximize your investment and ROI
  • Best practices with data that you can implement today

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