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Akhil Kamalakar

Enterprises That Emphasize Creativity Outperform Less Creative Counterparts

By Press Releases

New Study from Tenovos Finds that Benefits of Creativity are Universally Recognized but Enterprises Continue to Prioritize Efficiency

New YorkAugust 25, 2021 – Tenovos, providers of the modern, data-first Digital Asset Management (DAM) platform that helps brands tell stories that matter, today announced findings from a new study indicating that enterprises that put an emphasis on creativity significantly outperform their less creative counterparts. The study, titled The Creative Enterprise, polled more than 3,600 companies with at least $100M in annual revenue and compared businesses that report being driven by creativity with those that prioritize efficiency. The findings uncovered clear trends that show a direct positive correlation between an emphasis on creativity and favorable overall top-line growth, customer loyalty, profitability, and employee morale. 

In fact, 100 percent of respondents said that creativity materially improves top-line growth for their business when it is operating at its best. What’s more, 100 percent of respondents also said that creativity strengthens customer loyalty and increases overall profitability of the business when their company is operating at its best. And 97 percent of respondents said that creativity improves morale across the enterprise. The near unanimity of the data points above excludes those respondents that opted out of the question (14 percent of all respondents) because it was impossible for their organization to measure that impact.

Despite the recognition of the immensely positive impact of creativity on the enterprise, most businesses do not prioritize creativity across their organization. In fact, 86 percent prioritize or optimize for efficiency over creativity today. 

“The data speaks for itself. There’s no question that enterprises that have creativity as a foundational pillar to their business perform better overall,” said D. Scott Bowen, CEO of Tenovos. “It speaks to the tremendous opportunity organizations have to grow and improve across categories by making creativity a strategic focus. Efficiency is a foundational operating principle, but it is creativity that will align your business and your organization with your mission.”

Additional interesting findings from the study include: 

  • Respondents inside creative-focused organizations were 2.6X more likely to be satisfied with their current state than those inside efficiency-focused organizations (28.6 percent of creative-focused respondents were satisfied versus 10.7 percent of efficiency-focused respondents). 
  • 90 percent of executives (those with a title of Director and above) perceived their organization as prioritizing efficiency over creativity.
  • Executives (those with a title of Director and above) were 3X more likely to have an “ideal state” that had an increased emphasis on creativity.
  • And for those creative-focused organizations desiring some sort of change with their enterprise, 70 percent would want a greater emphasis on creativity versus efficiency.

For more information about Tenovos and The Creative Enterprise study, please visit tenovos.com/creative-enterprise-survey and follow the company on Twitter at @TenovosASM.

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About Tenovos

Tenovos helps brands tell stories that matter. The company’s Active Story Management (ASM) platform and associated product lines transform the way brands connect with customers using stories that inform, inspire, connect and entertain. Consumer brands in CPG, retail, media & entertainment and food and beverage, use Tenovos’ technology to augment their content with intelligence that elevates content assets to stories using data and experience.

Tenovos is privately held and headquartered in New York City. For more information, please visit www.tenovos.com.

Tenovos, Inc. All Rights Reserved. Tenovos, Active Story Management (ASM) and their respective logos are trademarks of Tenovos, Inc. in the United States.

Tenovos-Funding-Release

Tenovos Secures $8 Million Series A-1 Funding

By Press Releases

Latest Round More Than Triples Company Valuation in Less Than One Year for Rapidly-Scaling DAM Disruptor

New YorkJune 30, 2021 – Tenovos, the data-first, modern Digital Asset Management (DAM) company helping brands tell stories that matter, today announced that it has secured an $8 million Series A-1 investment led by Progress Ventures. The oversubscribed round more than triples the company’s valuation and counts participation from previous investors including Bertelsmann Digital Media Investments (BDMI), Revel Partners, and Dublin Capital and introduces new personal investors including Jeff Lunsford, CEO of Tealium. The investment will be used to accelerate product development and advance the intelligent features of its innovative Active Story Management (ASM)™ platform.

Tenovos’ ASM platform is the only DAM solution that’s bridging the gap between digital assets and the customer journey. The solution was built from the ground up to help large global brands manage, move, and measure content assets through their storytelling lifecycle. Brands such as Google, Amazon, Lockheed Martin Company, and Canadian Tire Corporation use Tenovos technology as the foundation of their complex, global content and experience strategies.

“Tenovos was launched to tackle the world’s most challenging and complex global content environments, and make them more effective by adding a layer of insight and intelligence that has never existed in the DAM ecosystem before,” said D. Scott Bowen, CEO of Tenovos. “Our investors have a standing track record of picking winners and that’s exactly what they’ve done with Tenovos. Our company is primed for explosive growth, introducing the perfect mix of disruptive technology and a seasoned leadership team that knows how to intelligently drive scale. I’m confident that 2021 will be another banner year for Tenovos and I’m looking forward to what lies ahead.”

“It’s clear to us that the DAM market is at an inflection point and that Tenovos is on the forefront of that inflection with a new perspective that aligns with bigger business value for CPG, retail, and media and entertainment companies,” said Adriaan Zur Muhlen, managing partner at Progress Ventures. “We’re excited by the roadmap we see ahead for Tenovos and we’re looking forward to helping the company continue to gain market share and grow its platform.”

For more information about Tenovos or to request a demo of Tenovos ASM please visit www.tenovos.com and follow the company on Twitter at @TenovosASM.

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About Tenovos

Tenovos helps brands tell stories that matter. The company’s Active Story Management (ASM) platform and associated product lines transform the way brands connect with customers using stories that inform, inspire, connect and entertain. Consumer brands in CPG, retail, media & entertainment and food and beverage, use Tenovos’ technology to augment their content with intelligence that elevates content assets to stories using data and experience.

Tenovos is privately held and headquartered in New York City. For more information, please visit www.tenovos.com.

Tenovos, Inc. All Rights Reserved. Tenovos, Active Story Management (ASM) and their respective logos are trademarks of Tenovos, Inc. in the United States.

Tenovos-2020-Momentum

Tenovos Welcomes Former OpenText CEO John Shackleton as Chairman of The Board

By Press Releases

Shackleton to Help DAM Disruptor Balance Significant and Sustainable Growth

New YorkMarch 23, 2021 – Tenovos, the company helping brands tell stories that matter, today announced that industry veteran John Shackleton has joined the company as Chairman of the Board. Mr. Shackleton brings more than 30 years of market and business experience, most notably as the President and CEO of OpenText Corporation where he helped the software company grow revenues from $60 million to more than $1.3 billion. He’s held a number of executive-level positions at well-recognized technology companies including Oracle, Sybase,  Platinum Technology, and SilkRoad Technology. He is also Chairman of the board of Preservica. 

Tenovos is coming off of its strongest year yet, with several big wins in 2020 including multiple divisions of Amazon, Google, and Lockheed Martin Company. Mr. Shackleton will play a key role in helping Tenovos balance this market traction with the right foundation for exponential scale and adoption.  

“There’s no question that Tenovos has the perfect mix of innovation, market traction, and strong leadership to gain a foothold in the market,” added Shackleton. “My objective is to offer guidance and strategy that will ensure that we are operating with the perfect blend of big-thinking strategy and flawless execution to fully capitalize on the enormous opportunity ahead of us. I’m excited to work closely with the team at Tenovos and help the company through its next phase of growth.”

“John is one of the forefathers of the content management market, and he has an amazing track record of helping technology businesses just like ours get to the next level,” said D. Scott Bowen, CEO of Tenovos. “We’re honored to have him onboard and we’re looking forward to what we’ll be able to accomplish together as we continue to scale the business and our platform.”

For more information about Tenovos or to request a demo of Tenovos ASM please visit www.tenovos.com and follow the company on Twitter at @TenovosASM.

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About Tenovos

Tenovos helps brands tell stories that matter. The company’s Active Story Management (ASM) platform and associated product lines transform the way brands connect with customers using stories that inform, inspire, connect and entertain. Consumer brands in CPG, retail, media & entertainment and food and beverage, use Tenovos’ technology to augment their content with intelligence that elevates content assets to stories using data and experience.

Tenovos is privately held and headquartered in New York City. For more information, please visit www.tenovos.com.

Tenovos, Inc. All Rights Reserved. Tenovos, Active Story Management (ASM) and their respective logos are trademarks of Tenovos, Inc. in the United States.

Tenovos-2020-Momentum

Tenovos Deepens Bench of Strategic and Industry Advisors

By Press Releases

Adoption Driven by Growing Team Brings Wealth of Knowledge, Relationships, and Experience Catapulting Tenovos to the Forefront of the Market

New YorkFebruary 25, 2021 – Tenovos, the company helping brands tell stories that matter, today announced that it has added five strategic and industry experts to its growing advisory board. The company welcomes Michael Montgomery, Jeff Lunsford, Michael Dering, Debbie Kiederer, and Dave Knox as new advisors to the company. Together, the group brings a well-rounded level of expertise and relationships that will help Tenovos grow overall market share and deepen its footprint in key industries.

“As we begin 2021, we’re seeing tremendous traction and are looking to add fuel to the fire by building out our team with advisors that have a track record of helping businesses effectively scale to meet market demand,” said D. Scott Bowen, CEO of Tenovos. “The opportunity ahead of us as a company is enormous and I’m looking forward to having the powerful collective knowledge that Michael, Jeff, Michael, Debbie, and Dave bring to the table to ensure we’re capitalizing on the circumstances every step of the way.”

Each advisor introduces a different and valuable perspective to the mix. For instance:

  • Michael Montgomery: Michael is a renowned media and investment banking leader with acclaimed financial experience. He served as the co-founder and president of Montgomery & Co., the treasurer of The Walt Disney Company, the CEO of Sega Gameworks, and an executive and later board member at Dreamworks Animation. “There’s clearly a cross-section between content strategy and the media and entertainment industry and I look forward to leveraging my prior experience and relationships to help the Tenovos team bridge that gap,” said Montgomery.
  • Jeff Lunsford: Jeff is a well-recognized technology executive and leader. He is the CEO and president of Tealium and was previously president, CEO, and chairman at Limelight Networks, which he took public in 2007 as part of a $240M IPO. Jeff has held a number of prior CEO positions including WebSideStory (acquired by Adobe Systems) and TogetherSoft (acquired by Borland Software). “I’m excited about Tenovos’ new, disruptive approach to helping marketers solve some of their biggest experience challenges with content,” added Lunsford. “The ability to leverage data within the platform to glean real-time insights into content usage and performance is a game-changer for marketers. It puts them in the drivers’ seat and empowers them to think differently and more strategically about how they build a journey for consumers and tell a story more effectively.”
  • Michael Dering: Michael is a serial technology executive with a reputation for scaling data businesses. He is currently the CEO and founding partner at Dering & Estrada and was previously the president and CEO of ServiceBench, which was acquired by NEW, Inc. in 2008. Michael has also held more than 20 board positions throughout his career for a number of notable technology companies including 3Pillar Global, Treez, and Fishbowl. “Data is the lifeblood of the modern-day enterprise and Tenovos is in the perfect position to help brands connect the dots with unmatched intelligence,” added Dering. “Tenovos is going to change the digital asset management category from a collection of tactical solutions to an invaluable insights engine that optimizes content development and usage throughout its lifecycle.”
  • Debbie Kiederer: Debbie is an industry leader in the digital space specializing in global tech repositioning initiatives, with more than three decades of experience across luxury, premium, and consumer markets. She is the founder and principal of digital consultancy, ChalkDust Consulting, and fashion tech platform Vanishing Hanger®. Earlier in her career, she directed e-commerce initiatives as a corporate consultant for The Estée Lauder Companies and led Clinique’s creative operations as worldwide executive director. “The creative process can become one of the most significant cost centers and production bottlenecks for brand marketers,” said Kiederer. “It’s crucial that marketers have a comprehensive understanding and transparent viewpoint of all of their existing content so they can intelligently build and execute their campaigns. Tenovos’ technology introduces an entirely new layer of insights into the process that makes this visibility possible.”
  • Dave Knox: Dave Knox is a leading consultant, speaker, and coach who closes the gap between Fortune 500 and entrepreneurship through innovation, marketing, and digital transformation. Known for his acclaimed book, Predicting the Turn, Dave spent his early career as a brand manager at Procter & Gamble and co-founded The Brandery. He also served as the CMO of Rockfish, helping the company become one of the fastest-growing agencies in the country. “Tenovos is simplifying and streamlining the marketing content supply chain with new, innovative technology that will essentially redefine the category,” said Knox. “There’s a tremendous value proposition here for senior-level marketers at consumer brands that are looking to connect the content dots with intelligence and insights that enable better strategy, experience, and results.”

For more information about Tenovos or to request a demo of Tenovos ASM please visit www.tenovos.com and follow the company on Twitter at @TenovosASM.

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About Tenovos

Tenovos helps brands tell stories that matter. The company’s Active Story Management (ASM) platform and associated product lines transform the way brands connect with customers using stories that inform, inspire, connect and entertain. Consumer brands in CPG, retail, media & entertainment and food and beverage, use Tenovos’ technology to augment their content with intelligence that elevates content assets to stories using data and experience.

Tenovos is privately held and headquartered in New York City. For more information, please visit www.tenovos.com.

Tenovos, Inc. All Rights Reserved. Tenovos, Active Story Management (ASM) and their respective logos are trademarks of Tenovos, Inc. in the United States.

Tenovos-2020-Momentum

Tenovos Marks Another Banner Year in 2020 with Several Big Brand Wins

By Press Releases

Adoption Driven by Increased Recognition for Unique and Innovative Approach to Digital Asset Management

New YorkJanuary 27, 2021 – Tenovos, the company helping brands tell stories that matter, today announced that it closed 2020 with over 300 percent growth in recurring revenue. Tenovos’ 2020 traction is due to several key client wins throughout the year, setting the business on track for increased momentum and growth in 2021. New brands that selected Tenovos’ platform to intelligently optimize key content challenges in 2020 include multiple divisions of Amazon, Google, and Lockheed Martin Company.

Beyond financial growth, Tenovos continued to disrupt and lead the industry with product innovation in 2020. The company released the next generation of its flagship product line, Tenovos Story Manager, within the company’s Active Story Management (ASM)™ platform at the end of Q3, 2020, and continues to innovate with new capabilities that leverage data to insert a layer of intelligence regarding content performance and usage.

“I’m proud of what we accomplished in 2020, especially considering the circumstances that impacted the world this past year,” said D. Scott Bowen, CEO of Tenovos. “Despite it all, we experienced tremendous growth, improved the product, expanded our reach, and strengthened our team. 2021 presents a myriad of opportunities and the tailwind of big-brand wins we had at the end of 2020 sets us up perfectly for another record year ahead.”

Tenovos nearly doubled the size and reach of its team in 2020, with team members now operating in the U.S., Canada, and EMEA. The company also added a number of new strategic implementation partners to its roster including Tahzoo, gateB, and ICP to help bring additional value to its growing base of global customers.

For more information about Tenovos or to request a demo of Tenovos ASM please visit www.tenovos.com and follow the company on Twitter at @TenovosASM.

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About Tenovos

Tenovos helps brands tell stories that matter. The company’s Active Story Management (ASM) platform and associated product lines transform the way brands connect with customers using stories that inform, inspire, connect and entertain. Consumer brands in CPG, retail, media & entertainment and food and beverage, use Tenovos’ technology to augment their content with intelligence that elevates content assets to stories using data and experience.

Tenovos is privately held and headquartered in New York City. For more information, please visit www.tenovos.com.

Tenovos, Inc. All Rights Reserved. Tenovos, Active Story Management (ASM) and their respective logos are trademarks of Tenovos, Inc. in the United States.

Tenovos-Blog-Return-on-Asset

Return on Asset Is the New ROI: Maximizing the Value of Your Content

By Blog

We live in a data-driven age, where information is the key to unlocking value. 

To make decisions with data, we depend upon metrics. But metrics can be a double-edged sword: choose them wisely, and you can zoom in on growth-accelerating insights. All too often, though, we choose our metrics based on what we usually measure or can measure with our existing tools — not what we should be measuring, or would choose to measure in an ideal world.

One of the biggest offenders in the Digital Asset Management (DAM) universe? Return on Investment, or ROI.

How ROI Gets It Wrong

The theory goes like this: implementing a new DAM system costs time and money. Since your company is in the business of making more than it spends, it’s important to make projections of how much your DAM will save and how much additional revenue it can generate. So you make some educated guesses to sell stakeholders on a DAM project, and try to piece together what the DAM helped with later on.

It’s that last piece that often fails to hit the mark. While it’s easy to know what was spent on a DAM project, it’s a lot harder to find where and how it made a difference. Moreover, the ROI calculation can only prove one thing: whether the DAM project saved money or not. That’s a good start, but … what’s the real purpose of a DAM?

Return On Asset (ROA): A Smarter Metric for a Smarter Era

At Tenovos, we’ve got an answer that goes beyond ROI, to give you more in-depth answers that help you determine strategies and understand your customers, all while illuminating the true value of our platform.

It’s called ROA: Return on Asset.

When you use the Tenovos platform to find the connective tissue that turns your assets into stories, each of those assets can be seen in a new, value-driven light. When you maximize the return on your assets, you maximize your return on investment, too — now with additional insights that enable your growth goals.

With Tenovos, you can find underperforming and overperforming assets when they’re still in active use to tell stories better and achieve a higher ROA. Dig through the buried treasure of campaigns past with AI-augmented DAM to find what stories resonated with your buyer and how to make lightning strike twice.

Improve ROA for Storytelling Success

The story of digital assets in the 21st century has been one of meteoric growth. More assets are being produced than ever before, with ever-expanding file sizes and project costs. Video strategy is now mission-critical to digital marketing, but producing videos can cost far more per asset than photography or written work.

As budgets tighten and the world braces for more uncertainty, one thing is for sure: the era of throwing assets at the wall and seeing what sticks is over. It’s time to get smart. Enterprises need to know what’s likely to work (and what isn’t) before the project budget is spent and the campaign gets a postmortem.

As your teams all over the world create assets for their individual campaigns, the Tenovos platform illuminates what’s working, including suggestions that connect and unify your story across business units and geographies.

These kinds of connections — created using the same types of technology that power AI recommendation tools from heavy hitters like YouTube and Netflix — are the DAM and the missing link between your current asset management tactics and a unified storytelling strategy.

The Bottom Line: Getting the Return that Matters

The real mark of a good metric is that improving it has a “rising tide” effect: as it rises, it lifts up other metrics that are also good signifiers that your business is doing well.

When it comes to DAM implementations, ROI just isn’t enough. You can raise ROI on a DAM project by decreasing headcount, or by reusing assets, but those cost savings don’t necessarily translate into continued growth. 

It’s a metric that is limited in value to ensure that you didn’t lose money — which is why, at the end of the day, most ROI is really all about CYA.

ROA goes further, without losing anything: you can still calculate the value of your DAM implementation, now with a granularity that allows you to iterate and improve on every aspect of your storytelling operation.

Ready to take the next step toward improving metrics that matter? Check out our white paper or talk to a member of the Tenovos team today.

Stop Talking About Assets. Start Talking About Stories.

By Blog

“That asset made me laugh so hard, I cried.”

“When you get here, I’ve got to show you this asset.”

“After I saw the asset, I knew I had to donate to his cause.”

No one talks like this in the real world. So why do marketers live in a world of assets and campaigns?

Marketers want engagement and conversions. But human beings don’t engage with assets. They don’t convert because of assets.

We live in a world of stories. 

Whether it’s being told by our great uncle Jim or an iconic brand, a story we’ve heard many times can give us the nostalgic feeling of coming home. Aspirational stories can make us dream — and buy — bigger. And some stories fill us with curiosity for what comes next.

Why your best stories can get lost in a world of assets

Content and assets bombard us from every direction: online banners, television programs, outdoor billboards, social apps. In a crowded attention economy, we engage with content because it tells us a story we want to hear (or inspires us to tell ourselves one).

Consider the car. It’s important to have great photography and content for a car ad campaign. But the image or video a potential customer sees isn’t what gets them into the showroom — it’s the story of the person that asset makes them feel like they could become, if they bought the car.

An asset becomes a story when it is given relevant context. At too many companies today, that context comes primarily from customers themselves, absorbing content and context by chance from a mixed bag of channels, campaigns, and assets.

DIY customer context building isn’t ideal, but it happens. Why? Because for most enterprises, individual campaigns and assets are created by many teams, working in many locations, with limited visibility into the bigger picture. Before long, you have tens of thousands of assets … and absolutely no idea what story you’re really telling. 

Omnichannel strategies present major opportunities for storytelling, but there’s one big problem. Today’s legacy tools are so genuinely bad at the job of getting from asset to story that omnichannel content creation can make marketing efforts disjointed, rather than seamlessly contextualized. When you can’t see the forest for the trees, planting more seeds may not deliver the value you’d hoped for.

Tenovos saw how deeply this problem impacted today’s biggest companies. We knew we had to find a way to help companies tell stories — not just deliver assets and campaigns.

Enabling Storytelling with Technology

Assets become stories with context. So what is context, anyway?

Context is made up of relevant connections between your content and data. In most organizations today, context is applied to assets on an as-needed basis: a graphic designer shares context with a creative director for why an asset was produced in a specific way, but that context is shed by the time analytics are applied to find out which assets worked best and why.

As assets move through a typical enterprise organization, they are re-contextualized and de-contextualized many times, moving through multiple systems of record that store different types of data for different teams.

Tenovos brings together the pieces of context that your assets have been shedding, using data-centric technology that allows for interoperability of features from predictive analytics to AI data modeling.

Instead of seeing context as ad hoc and applicable only to specific functions and stages of an asset’s development, Tenovos sees each asset as the center of its own ecosystem. Our platform uses the same kind of graph database technology that powers Facebook and Google to bring the hidden connections between your assets to light.

This is a database model that has never been applied before to digital asset management (DAM) — and it makes Tenovos the first asset management platform that can create the contextual connections to help you build stories from assets.

Ready to take the next step toward taking storytelling seriously, with a platform that makes it possible to unite your omnichannel strategy and product storytelling? It’s time to talk to Tenovos.

Get more information by downloading our white paper, or contact one of our representatives today.

Tenovos-Funding-Release

Tenovos Raises $4 Million Series A Investment to Accelerate Growth and Adoption of Story Management Platform

By Press Releases

Series A Round, Led by Progress Ventures with Participation from BDMI, Revel Partners and Dublin Capital will Help Scale Tenovos’ Operations, Enabling Continued Growth

New YorkJuly 15, 2020Tenovos, the company helping brands tell stories that matter, today announced that it has secured a series A investment led by Progress Ventures with participation from Bertelsmann Digital Media Investments (BDMI), Revel Partners and Dublin Capital to help the company build on increasing market momentum for its award-winning story management technology. The $4 million round will be used to scale Tenovos’ customer success strategy and invest heavily into product development for its flagship solution Active Story Management (ASM)™.

Since its launch in 2019, Tenovos’ mission is to build technology that changes the way brands connect with customers through stories and data. The company’s products put creatives in the driver’s seat to do their best storytelling, augmenting content with intelligence in order to bridge the gap between digital assets and the customer journey. Already, brands like Amazon, The Kraft Heinz Company, Brown-Forman and more have partnered with Tenovos, leveraging the technology to captivate audiences with stories that inform, inspire, connect and entertain.

“As marketers, we are consistently striving to create the perfect brand experience for consumers, and pinpointing the right moment and the right screen with the right message can make all the difference,” said Neil Punwani, SVP, Director Communications & Planning Excellence at Brown-Forman. “We have rolled the Tenovos solution out to our global teams and external partners and we value the innovative way the technology approaches many of our unique content challenges, while working side-by-side with the Tenovos team to ensure we’re getting the most out of the platform.”

“When we first started due diligence on Tenovos, we could clearly see that its technology had the ability to go well beyond traditional content management technologies like Digital Asset Management (DAM) platforms,” said Chris Legg, general partner at Progress Ventures. “Progress Ventures has deep roots as an investor in the marketing and media technology space and as we looked deeper into the opportunities with the platform we got even more excited about what can be accomplished and our ability to be helpful.”

“As part of Bertelsmann, a media, services and education company operating in about 50 countries around the world, BDMI recognizes how important it is for consumer-centric brands to tell stories that engage their target audiences,” said Keith Titan, partner at BDMI. “This is the exact reason we’re excited about our investment in Tenovos. They’re thinking differently about content and introducing technology that we feel is going to set the standard for how global brands tailor their experiences.”

“Stories are the cornerstone of today’s relationship between people and brands and Tenovos is fueling those connections by augmenting brand content with deep intelligence,” said D. Scott Bowen, CEO of Tenovos. “We’re incredibly excited to partner with the teams at Progress Ventures, BDMI, Revel Partners and Dublin Capital. Together we see a tremendous opportunity to accelerate how brands create, produce and tell their stories.”

For more information about Tenovos or to request a demo of Tenovos ASM please visit www.tenovos.com and follow the company on Twitter at @TenovosASM.

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About Tenovos

Tenovos powers stories worth telling. The company’s Active Story Management (ASM) platform empowers marketing storytellers to create, curate and growth their brand with content, while engaging consumers across brand, customer and product experiences. Consumer brands in CPG, retail, travel and hospitality and food and beverage, use Tenovos’ cognitive technology to elevate content assets to stories using data and experience.

Tenovos is privately held and headquartered in New York City with offices in Los Angeles and Austin. For more information, please visit www.tenovos.com.

Tenovos, Inc. All Rights Reserved. Tenovos, Global Marketing Supply Chain Active Story Management (ASM) and their respective logos are trademarks of Tenovos, Inc. in the United States.

About Progress Ventures

Progress Ventures is a sector-focused fund specializing in B2B technology platforms. Over the past two decades, the Progress organization has grown to include a digital media consulting practice and annual conference, along with the core M&A Advisory and Venture Capital groups. We capitalize on the intrinsic value of our ecosystem along with a proactive approach to sourcing opportunities on the cutting edge of advertising, marketing, and media technology. For more information, please visit www.progressventures.com.

About Bertelsmann Digital Media Investments (BDMI)

Bertelsmann Digital Media Investments (BDMI) is a wholly owned subsidiary of the global media, services and education company Bertelsmann. As a financially driven corporate venture investor BDMI draws upon Bertelsmann’s global reach to provide not only capital, but also access to their network of businesses within Bertelsmann and across the media industry.  BDMI has invested in over 50 startups since 2007 and is currently focused on the categories of online video, ad tech, SaaS, content and e-commerce. For more information visit: www.bdmifund.com

About Bertelsmann

Bertelsmann is a media, services and education company that operates in about 50 countries around the world. It includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the music company BMG, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds. The company has 126,000 employees and generated revenues of €18.0 billion in the 2019 financial year. Bertelsmann stands for creativity and entrepreneurship. This combination promotes first-class media content and innovative service solutions that inspire customers around the world. Bertelsmann aspires to achieve climate neutrality by 2030.

Picture of laptop open

The Ripple Effect: How COVID-19 Will Reshape the Way Marketers and Content Teams Work Forever

By Blog

For about the last decade, business leaders have been told to be disruptive. To innovate or be gone. Change was coming and those that didn’t adapt would be left in the dust. This was particularly true for leaders working in the world of content. First publishing, then TV and film, and now of course all types of content channels. And this sentiment, or requirement, is more true today than it’s ever been. Entire industries have changed. Just ask any journalist.

Today, we face a new type of disruption due to the global health pandemic. COVID-19 has forced change that is not technological-based but sudden, large, and in many ways irreversible.  For those working in media, it means that teams are now fully virtual and that both workflow management and platform adoption are no longer nice-to-haves but vital for business continuity.

While content producers and their creatives have been somewhat grudging adopters of collaborative tools, the new reality of “we all work together or we don’t work at all” gives operational leaders a chance to drive tool adoption and workflow optimization that can provide significant and lasting business benefit down the road.  New workflows might have been considered top-down initiatives in the past. In our current situation, adoption metrics are no longer a bullet on an annual performance review, instead, it’s the only way to get the work done in the time allocated at the quality required. Just as core collaborative platforms like Slack, Microsoft Teams, and Zoom Communications have seen usage soar, the same phenomenon is also happening among collaboration-focused media technologies.

The truth is, this too shall pass (hopefully sooner rather than later). Which begs the question, how will this current circumstance change the future of how we work and how marketing and content teams collaborate?

History suggests that sudden and impactful changes like we’re experiencing today, rarely regress back to their original state. Work will forever be different going forward. Instead an ongoing cycle of related innovation accelerates and, in many cases, surpasses the original motivation for the change. For example, look at how the need to coordinate train schedules in the late 1830s pulled the telegraph quickly forward from a novel curiosity to an indispensable tool of transportation. In a few short years, the telegraph became even more powerful and essential as a carrier of news and information. The same thing is happening today, just on a greater scale and with a lot more technology.

Companies (and their external partners and marketing agencies) that have been forced to go virtual are discovering new operational efficiencies that cut overhead and improve outcomes. And honestly, many companies were already moving this way simply because this is the way the world is moving. No borders. No boundaries. No timezones. And limitless opportunities to move your content marketing strategy forward. For these businesses, the new reality simply increases the urgency (and shortened the time frame from decades to days).

So, how can you be sure that your organization is set up to successfully emerge from this new normal while retaining some of the newly discovered operational and technological efficiencies you’ve adopted? It’s actually not that hard. The first step is keeping your team (internal and external) engaged, connected, and motivated. The second step is being flexible and open to innovation and disruption that forces uncomfortable (but often necessary) change. Make disruption a part of your culture and empower your content teams to push the barriers of creativity. And when the next big, unwelcome change comes, you’ll be ready to start all over again.

tenovos-unveils-asm

Tenovos Unveils Active Story Management (ASM)™

By Press Releases

ASM Empowers Marketing Storytellers to Create, Curate and Grow Their Brand with Content, While Engaging Consumers Across Brand, Customer and Product Experiences

New YorkMarch 5, 2020Tenovos, the company powering stories worth telling, today announced the launch of its flagship product Active Story Management (ASM)™. Tenovos ASM shatters the content status quo by approaching modern-day content challenges differently. Instead of looking at content as standalone assets, Tenovos ASM introduces a layer of context and intelligence across the entire content supply chain that helps marketers see content as stories that empower their overarching brand experience.

The platform consists of four key modules. Together, they will help brand marketers transform their enterprise into a scalable storytelling engine that drives their brand, customer, and product experiences. The four modules are:

  • Story Manager: The heart of any story being told. Story Manager is a role based environment designed to initiate, define, task, and manage story content creation.
  • Story Streams: The operational elements for cross-functional collaboration. Story Streams creates specific workflows and processes designed to accelerate the most important tasks across creative, marketing, and commerce.
  • Story Insights: The brains behind the story. Story Insights is an end-to-end cognitive engine that captures aggregate performance data gathered across  Story Streams,  Story Manager, and other external systems to generate insights, recommendations, visualizations, reports, and value measurements.
  • Story Cloud: The Tenovos Cloud Platform provides a webscale, microservices-based architecture and APIs that appreciate enterprise requirements for content and data integration as well as understand the needs of marketing teams who are creating and consuming the assets.

“Brands must produce content at lightning speeds and exponential volumes to inform, connect, entertain, and inspire product and customer experiences,” said D. Scott Bowen, CEO of Tenovos. “Traditional underlying content platforms can’t keep up because they inhibit scale and collaboration, and they lack the intelligence that connects the dots for marketers so they can make better story decisions. Tenovos ASM attacks the problem differently by providing a fully integrated, scalable platform that covers the entire lifecycle of content and intelligently weaves content assets into an overarching brand story.”

“It’s clear that the market is undergoing a significant shift with regard to the role of content in the creative supply chain,” said Ken Madsen, founder at MAD – Creative Production and adviser to Tenovos. “As we look to develop more detailed, tailored experiences for our customers, the role of content becomes even more critical. Tenovos is taking a different approach that will connect the dots between the most critical phases of our creative process, while adding a layer of intelligence that ensures users are maximizing the value of their content investment and telling a more intricate story to their consumers.”

Brands like Glossier, The Kraft Heinz Company, Brown-Forman, and others have transformed their experience strategy using Tenovos ASM. For more information about Tenovos or to request a demo of Tenovos ASM please visit www.tenovos.com and follow the company on Twitter at @TenovosASM.

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About Tenovos

Tenovos powers stories worth telling. The company’s Active Story Management (ASM) platform empowers marketing storytellers to create, curate and growth their brand with content, while engaging consumers across brand, customer and product experiences. Consumer brands in CPG, retail, travel and hospitality and food and beverage, use Tenovos’ cognitive technology to elevate content assets to stories using data and experience.

Tenovos is privately held and headquartered in New York City with offices in Los Angeles and Austin. For more information, please visit www.tenovos.com.

Tenovos, Inc. All Rights Reserved. Tenovos, Global Marketing Supply Chain Active Story Management (ASM) and their respective logos are trademarks of Tenovos, Inc. in the United States.