Sept 18 & 19, 2024 | Booth M60
ExCel London, Royal Victoria Dock
Let's meet at eCommerce Expo!
The ultimate destination for every B2C and B2B business that operates in the UK and sells online.
eCommerce Expo is the UK’s largest eCommerce event and connects 12,000+ eCommerce professionals with 300+ technology providers and key industry speakers.
This event will upskill your knowledge in all aspects of eCommerce, from customer acquisition to logistics and operations. It will be two days filled with innovative content sessions, networking, and solution discovery.
Join us for an exclusive Q&A with Adam Ull, Global Product Information at H&M:
How Digital Asset Management (DAM) Fits into Your Digital Content Supply Chain
To effectively run an enterprise eCommerce business, organizing the complex journey of digital assets from creation to the storefront is vital. Establishing a content supply chain rooted in a strong foundation can significantly enhance productivity.
Leveraging Digital Asset Management (DAM) for visual content and Product Information Management (PIM) for product details ensures seamless content across platforms. Integrating these systems facilitates a unified approach that improves accuracy and delivers key insights on content performance and team efficiency.
The evolving concept of Composable Commerce emphasizes the importance of this integration, highlighting how combining PIM and DAM systems can automate processes, personalize experiences, and enhance operational efficiency. This synergy is key for scaling enterprise eCommerce ventures and making informed, data-driven decisions to spur growth.
Join us for a Q&A with Adam Ull, Global Product Information Lead at H&M
Future of Commerce at H&M: Leveraging Data and AI for Growth
Ull’s session will focus on H&M’s flexible architecture distributes product data across all digital touchpoints worldwide. They integrate search, SEO, social media, and asset metadata to support their growing assortment and increase store touchpoints. By enhancing their enrichment process with customer data and AI insights, they aim to boost revenue by deeply understanding their customers.
Adam Ull
Global Product Information Lead
Global enterprises that trust Tenovos
with their content supply chain:
