Compliant Content Creation at Scale:
Streamlining MLR Review & Approval for Enterprise Brands
Thursday, December 5, 2024
8:00 AM PST | 11:00 AM EST | 4:00 PM GMT | 5:00 PM CET
Learn how DAM can streamline MLR review and approval processes to help enterprise brands create compliant content at scale in the fast-paced regulatory environment of life sciences and CPG.
In this webinar, Reckitt-Benckiser, a global leader in health and wellness consumer packaged goods (CPG) behind some of our favorite household brands, like Mucinex, Durex, Lysol, Woolite Enfamil, and more, knows first-hand the challenges of compliance in the high-stakes world of life sciences and CPG.
U.S. life sciences companies faced over $4.8 billion in penalties for false claims and promotional violations in the last year alone. The pressure to produce accurate, compliant content—while keeping pace with growing consumer demand—has never been greater.
Medical, legal, and regulatory (MLR) reviews are critical, but if not well-integrated, they can slow down marketers. To overcome this, Reckitt-Benckiser uses Digital Asset Management (DAM) to streamline compliance and drive review efficiency across its content workflows.
Join industry experts, Amanda Spence, Global Head of Content & Assets Platforms IT&D at Reckitt, Tom Sloan, Head of Content Management & Logistics Solutions at ICP, and Jaspreet Lamba, VP of Global Solutions at Tenovos, as they explore how DAM transforms MLR processes into efficient, scalable workflows for compliant content creation.
In this 40-minute session, you’ll gain actionable insights on:
- Today’s challenges: what makes current systems fall short in this space?
- Defining modern DAM: What makes a DAM innovative and indispensable to today’s content supply chain?
- Envisioning a new future: AI & ML in content creation and beyond
- Where to start when looking to understand how DAM can enable & empower the content supply chain
Hosted by:
Amanda Spence
Global Head of Content & Assets Platforms IT&D
Reckitt is home to some of the world’s most beloved and trusted brands. It is a diverse, global family united by a common mission: to make access to high-quality health, wellness, and nutrition a right, not a privilege.
Spence has worked at Reckitt for 14 years, spending the last 10 years sourcing, implementing, and managing three key technologies that support the Marketing and e-commerce teams across all Reckitt business units: Packaging Artwork Management, Digital Asset Management (DAM), and Product Information Management (PIM).
Reckitt is undergoing a transformative journey regarding content and its supporting technology stack, making content and asset management an exciting area of leadership.
Tom Sloan
Head of Content Management & Logistics Solutions
Tom is a seasoned content management practitioner with over 15 years of experience in Digital Content Management. With a diverse background as a technology vendor, product owner, and expert consultant to some of the world’s largest and most complex businesses, he now serves as ICP’s Global Head of Content Management & Logistics Solutions.
Tom has led numerous enterprise-scale digital asset management implementation projects and provided valuable counsel to C-suite executives on their strategic vision and ‘the art of the possible’ in this increasingly hard-to-navigate space.
Jaspreet Lamba
VP of Global Solutions
As the VP of Global Solutions at Tenovos, Jaspreet leads with curiosity and a commitment to impactful solutions. He has guided some of the world’s leading global brands through complex business challenges. With over two decades of experience, Jaspreet is recognized for his solutions-first mindset and dedication to fostering community.
An early love for media and technology led Jaspreet to champion projects that bridge cultures and amplify diverse voices. His career journey has seen him work with major media brands such as Fox, Paramount, and Apple, where he’s built a reputation for delivering impactful strategies that inspire creativity and connection across platforms. Known for his ability to unite teams and drive results, Jaspreet is a respected media and technology expert with a unique perspective on the power of storytelling.
Beyond the boardroom, Jaspreet is committed to mental health awareness and community well-being, passionate about creating support networks for youth and newcomers. He draws from his own experiences of adapting to life in Canada at a young age and is an advocate for breaking mental health stigma.
