Brown-Forman owns some of the world’s most iconic fine liquor brands – Jack Daniels and el Jimador tequila – to name a few. As part of a digital content modernization project spearheaded by their CMO and CTO, Brown-Forman wanted to consolidate and streamline the process of making global content available to their wholesalers and retailers, but with that came a couple of big challenges.
First, distributing brand-approved assets at scale was hard, and maintaining brand consistency was challenging. Secondly, it was nearly impossible to know exactly which creative assets were having the most impact on revenue. That is – until they moved to the Tenovos modern DAM. Through Tenovos, Brown-Forman can manage the entire asset lifecycle – from content ideation and creation to distribution and, yes, performance measurement – all from within one integrated DAM technology.