Mutual of Omaha is an American Fortune 500 insurance and financial services company based in Omaha, Nebraska. For more than a century, it has been committed to helping customers through life’s transitions. 

Operating in financial services, Mutual of Omaha faces numerous security and legal compliance requirements regarding product and marketing content. Fresh off of a significant company-wide rebrand and aiming to scale content creation, it was time to transform their content supply chain. 

Led by the executive team, the goal of their digital transformation project was to transform inefficiencies in working processes, specifically around content approvals, proofing, and usage. Mutual of Omaha’s governance and external content sharing is highly regulated, so the system needed to be robust.

With Tenovos, Mutual of Omaha now has a centralized repository that drives the creative design process. The platform acts as the one source of truth for securely managing, sharing, and distributing digital assets to employees, partners, and agencies. Processes that used to take days and weeks now take teams minutes, freeing both tangible and intangible resources for their product and marketing teams.

Prior to Tenovos, Mutual of Omaha was challenged by an archaic storage model–operating off of physical hard drives and other fragmented storage solutions. As a national company with remote teams and office locations in 28 states, it was virtually impossible to manage and access all of its content this way, which led to low productivity metrics.  

To modernize the content supply chain, Mutual of Omaha first had to make product and marketing assets secure and accessible for teams working across locations. As a SaaS platform powered by Amazon Web Services (AWS), Tenovos provides Mutual of Omaha with secure, centralized, cloud-based digital asset management (DAM) that significantly reduces the latency of centralizing, managing, and organizing product and marketing content. 

Tenovos also provides advanced search capabilities, reducing time spent navigating the complex folder structures that previously existed on physical hard drives. Today, employees can quickly locate and access up-to-date assets from anywhere they work, which has resulted in significant productivity improvements and a renewed focus on creativity.

Key features:

• Story Management (content organization, curation, search, and governance)
• Advanced Search Functionality (powered by metadata)
• Cloud-based architecture powered by AWS

Given state-specific regulatory laws and requirements, how Mutual of Omaha governs and shares content, both internally within the company and externally with auditors and partners, is critical. Responding to state audits, such as requests for advertising materials over a specific time period, demanded significant time and resources, as their previous storage structure required multiple employees to locate and compile the necessary information.

Additionally, the company needed more control over how marketing and product content was accessed and distributed to internal marketing and creative teams. Given their major rebrand, a lack of organization around new and legacy content lent to inefficiencies and a higher risk of non-compliance. 

With Tenovos, Mutual of Omaha gained a searchable source of truth for all assets and documents, modernizing how they govern, access, and share content. Over 200,000 assets are now accessible to 300 internal users nationwide, with tailored roles and permissions ensuring secure access. With configurable metadata, everything in the DAM is easily searchable and categorizable, enabling documents and content to be quickly organized and packaged for auditors, significantly reducing response times to regulatory requests. Additionally, the DAM’s robust content distribution and syndication system centralizes master files, eliminating duplication, minimizing asset loss or misuse, and maintaining compliance while enhancing operational efficiency for internal teams. 

Key features:

• Secure Content Distribution
• Metadata Management
• User Roles & Configurations

An integrated marketing ecosystem is critical for optimizing the content supply chain. By connecting the DAM with complementary technologies that support the asset lifecycle, such as project management and creative tools, Tenovos empowers Mutual of Omaha teams to access and share the latest, most up-to-date assets directly within their workflows. These integrations streamline communication, accelerate review and approval processes through automation, and enhance cross-team collaboration. This approach ensures efficient asset creation, management, and distribution while allowing teams to work with their preferred tools–maximizing the value of all technology investments.