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How a ‘Charlie Brown Christmas’ Returns to us Every Year Without Missing a Beat

There are few characters as close to our hearts as Charlie Brown, Snoopy, Woodstock and the gang. We don’t just love them during the holidays (who doesn’t watch A Charlie Brown Christmas every year?!), the entire cast has become part of our everyday lives through television, comic strips, clothing, toys, and more.

In this session, Samantha O’Brien, Studio Archivist at Charles M. Schulz Creative Associates, will talk about the importance of protecting such a well-loved brand through licensing agreements, and how she manages hundreds of licensees globally through her digital asset management platform.

Keeping a global treasure safe and secure yet readily accessible to the right parties that keep him present in our lives is no small feat – and O’Brien has cracked the code on how to do this 24/7, 365 days a year.

Key Takeaways:

  • How a massively popular media brand organizes its assets for global external licensing
  • The role of digital asset management in protecting global asset rights and licenses
  • The value of providing an appropriate user experience for users and licensees of all levels (large scale manufacturers vs. boutique licensees)


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