Webinar
Compliant Content Creation at Scale: Streamlining MLR Review & Approval for Enterprise Brands
in partnership with ICP
Learn how digital asset management (DAM) streamlines medical, legal and regulatory (MLR) review and approval processes to help brands in highly regulated sectors create compliant content at scale.
For companies operating in highly regulated industries like life sciences, and consumer packaged goods (CPG), the compliance stakes have never been higher. Every piece of content—from product packaging, to ads, to digital shelves—must meet strict standards to protect consumers and avoid penalties for false claims or promotional violations.
MLR reviews are essential to ensure content meets compliance standards, yet these processes can also create bottlenecks that slow production and time to market. As the demand for content surges, brands are faced with a critical challenge: how to deliver impactful, on-brand content at speed while staying compliant.
Reckitt-Benckiser, the global leader behind brands like Mucinex, Lysol, and Enfamil, knows this challenge firsthand–and has leveraged DAM as a solution to streamline compliance and drive efficiency across content workflows.
In this on-demand webinar, Amanda Spence (Reckitt), Tom Sloan (ICP), and Jaspreet Lamba (Tenovos) explore how DAM can transform your MLR processes into efficient, scalable workflows for compliant content creation.
Key takeaways include:
- Identifying the limitations of MarTech solutions, and strategies to overcome MLR bottlenecks
- How modern DAM streamlines workflows to accelerate content production and ensure compliance
- The role of AI and machine learning in the future of compliant content creation
- Where to start when implementing DAM to enable and empower your content supply chain
The Speakers
Amanda Spence
Global Head of Content & Assets Platforms IT&D
Reckitt is home to some of the world’s most beloved and trusted brands. It is a diverse, global family united by a common mission: to make access to high-quality health, wellness, and nutrition a right, not a privilege.
Spence has worked at Reckitt for 14 years, spending the last 10 years sourcing, implementing, and managing three key technologies that support the Marketing and e-commerce teams across all Reckitt business units: Packaging Artwork Management, Digital Asset Management (DAM), and Product Information Management (PIM).
Reckitt is undergoing a transformative journey regarding content and its supporting technology stack, making content and asset management an exciting area of leadership.
Tom Sloan
Head of Content Management & Logistics Solutions
Tom is a seasoned content management practitioner with over 15 years of experience in Digital Content Management. With a diverse background as a technology vendor, product owner, and expert consultant to some of the world’s largest and most complex businesses, he now serves as ICP’s Global Head of Content Management & Logistics Solutions.
Tom has led numerous enterprise-scale digital asset management implementation projects and provided valuable counsel to C-suite executives on their strategic vision and ‘the art of the possible’ in this increasingly hard-to-navigate space.
Jaspreet Lamba
Vice President of Global Solutions
As the VP of Global Solutions at Tenovos, Jaspreet leads with curiosity and a commitment to impactful solutions. He has guided some of the world’s leading global brands through complex business challenges. With over two decades of experience, Jaspreet is recognized for his solutions-first mindset and dedication to fostering community.
An early love for media and technology led Jaspreet to champion projects that bridge cultures and amplify diverse voices. His career journey has seen him work with major media brands such as Fox, Paramount, and Apple, where he’s built a reputation for delivering impactful strategies that inspire creativity and connection across platforms. Known for his ability to unite teams and drive results, Jaspreet is a respected media and technology expert with a unique perspective on the power of storytelling.
Beyond the boardroom, Jaspreet is committed to mental health awareness and community well-being, passionate about creating support networks for youth and newcomers. He draws from his own experiences of adapting to life in Canada at a young age and is an advocate for breaking mental health stigma.
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