How Quest Diagnostics Transformed Workflows with Modern DAM

In regulated industries, content operations must balance speed, compliance, and control—but why is it that regulatory review processes often feel more like obstacles than safeguards?

Modernizing workflows has become mission-critical, both for compliance and advancing an organization’s purpose.

Quest Diagnostics, global leader in diagnostic information services, knows this firsthand. Their goal wasn’t simply to implement a new Digital Asset Management (DAM) platform, but to modernize content operations across marketing, creative, product, and compliance teams to better support their mission—bringing together quality, speed, and technology to power advanced, affordable diagnostics for all. 

Join Alex Alzate, Director of Marketing Systems and Production at Quest Diagnostics, for lessons in leading high-impact DAM workflow transformations.

Tasked with supporting complex regulatory workflows like the Communication Review Process (CRP), Alex led a strategic effort to reimagine Quest’s content ecosystem using a modern DAM foundation.

You’ll get an up close look at how Quest tackled challenges—like migration, taxonomy, and workflow inefficiencies—to build a scalable system that drives speed, compliance, and alignment.

No matter the industry, this session offers practical strategies to leverage modern DAM to grow with your organization and keep innovation moving forward.

Key takeaways:

• Tips to lead DAM transformation in a regulated, enterprise-scale organization
• The role of metadata and taxonomy in enabling compliance and discoverability
• Designing and automating regulatory workflows like CRP to reduce bottlenecks
• Building internal alignment across marketing, medical, and creative stakeholders
• Lessons from rolling out a DAM strategy across a large, distributed team