WEBINAR ON DEMAND
Under the Microscope:
How Quest Diagnostics Transformed Workflows with Modern DAM
Watch the recording to learn practical strategies for your own DAM transformation—through a close-up look at how Quest Diagnostics earned buy-in, built a DAM foundation, and modernized MLR workflows to move faster with confidence.
Even in regulated industries like healthcare, pharma, and financial services, today’s content operations are expected to deliver faster and at scale—without sacrificing compliance, control, or visibility.
But as content volume and complexity grows, cracks in your content operations foundation become hard to ignore—when legacy systems can’t keep up and workflows depend on manual steps behind the scenes.
In this on-demand webinar, Alex Alzate, Director of Marketing Systems and Production at Quest Diagnostics, shares how Quest addressed that friction by starting with DAM as the foundation for content operations. You’ll hear what triggered their DAM transformation, why they prioritized DAM before workflow transformation, and how they aligned marketing, legal, regulatory, and medical teams around a clear problem statement—one leadership could rally behind.
From there, Alex walks through how Quest began reimagining high-impact workflows like MLR reviews—balancing evolving regulations with rising content demand across digital channels, while navigating multi-step review realities.
If you’re feeling pressure to modernize and move faster, this recording offers guidance from someone who’s done it—helping you build momentum, earn trust, and create a DAM foundation that scales as your content operations evolve.
Webinar Recording Key Takeaways:
- How DAM sets the foundation for modern content operations
- Metadata + taxonomy considerations for compliance and findability
- A practical path to enterprise DAM transformation and buy-in
- Where to start modernizing MLR workflows to reduce bottlenecks
- Leading alignment and adoption across cross-functional, distributed teams
Speakers
Alex Alzate
Director, Marketing Systems and Production
Alex Alzate, Director of Marketing Systems and Production at Quest Diagnostics, is an accomplished creative business leader with over two decades of experience bridging marketing strategy, creative production, and technology to drive operational excellence and business impact.
Alex’s cross-functional expertise spans marketing operations, resource management, content production, technology, taxonomy, digital transformation, finance, MLR, and logistics. His leadership is grounded in effective communication, collaboration, and a sharp focus on continuous improvement.
Prior to joining Quest Diagnostics, Alex held director roles at Haleon and Gap Inc., where he oversaw global marketing operations, content platforms, studio production, and large-scale Martech implementations. His career has evolved across industries, including fashion retail, music, film, TV, and creative agencies—each shaping his ability to fuse strategic thinking with creative execution in complex business environments.
Steve Grimes
Vice President of Services & Delivery
Steve Grimes, VP of Services & Delivery at Tenovos, is focused on the configuration, enhancement, and integration of Tenovos’ digital asset management (DAM) solution for clients across a wide variety of markets.
Steve is an accomplished services leader with experience guiding teams and driving technical best practices. He thrives at working hands-on with customers and helping them realize the full potential and ROI of their technology investments.
With more than 25 years of consulting experience in both the public and private sectors, he has led highly successful DAM implementations in Broadcasting & Entertainment, Corporate Marketing, Finance, Public Services, Energy, and Manufacturing.
Have questions? We have answers.
What does it mean to use DAM as the foundation for content operations?
It refers to treating DAM as the system of record that underpins the entire content lifecycle, not just a place to store files. With a centralized source for assets, versions, permissions, and status, teams can find, reuse, and distribute content faster.
Once that foundation is in place, supported by integrations and automation, optimizing content workflows—from creative production to MLR reviews—becomes easier and far less dependent on manual coordination.
What is digital asset management (DAM) transformation?
DAM transformation is the effort to modernize how your organization stores, governs, finds, and distributes content—often by moving from legacy technology to a modern platform designed for today’s content demands.
It typically includes improving metadata and taxonomy, centralizing digital assets and strengthening governance, connecting DAM to the tools teams rely on, and leveraging AI and automation to reduce manual work.
What are MLR reviews and how do they relate to DAM?
MLR (Medical, Legal, Regulatory) reviews are structured processes that ensure regulated content is accurate, compliant, and ready to publish. DAM supports MLR by serving as the source of truth for content, providing controlled access, version control, and status tracking so only approved content is used across digital channels.
When DAM is integrated with review workflows, teams can reduce manual handoffs, improve traceability, and support clearer review timelines (including SLAs).
How should teams approach DAM and workflow transformation?
Start by clearly defining the problem(s) you’re solving—then align requirements across the teams who create, review, and approve content. Bring stakeholders in early and listen closely; the biggest pain points (and best ideas) often come out in day-to-day work. Next, build a business case that connects needs to measurable outcomes.
When you’re ready to evaluate solutions, vendors like Tenovos can help you map requirements to capabilities—and partner with you from selection through implementation.
Discover the Business Case for Content Intelligence
Not sure where to begin? This guide explains what content intelligence is, why it matters, and how leading brands are using it to reduce waste, maximize reuse, and make smarter decisions across creative, content, and marketing.
