WEBINAR
Beyond the Asset:
Automating Marketing Business Processes with DAM
Learn how automating marketing business processes—like distribution, publishing, rights, versioning, and reporting—extends the value of your DAM, and identify which high-impact initiatives to prioritize first.
Many digital asset management (DAM) conversations have focused on streamlining upstream creative workflows, like reviews, approvals, and asset creation.
But what about the marketing processes after an asset is finalized?
Downstream processes like distribution and publishing, rights management, reporting, and archiving are still heavily manual in many organizations—and this is exactly where automation can unlock the biggest efficiency gains.
In this on-demand webinar, you’ll learn how automating these workflows can help you realize the full value of your DAM across a range of use cases and industries. Whether you're distributing marketing content, managing regulatory documentation, or maintaining global brand consistency, automation can deliver significant improvements in time savings, compliance, and speed to market.
You’ll hear from Carol Schwanke, VP of Digital Asset Management at Synchrony, one of America’s leading financial services firms. Carol leads DAM strategy and governance across a complex tech stack, focusing on driving efficiency through automation and structured content delivery.
She is joined by Reto Meier, Director of Engagement Management at Tenovos, who brings over 15 years of experience helping Fortune Global 1000 organizations transform their content operations through enterprise automation.
Key Takeaways:
- Identify downstream workflows that are ripe for high-impact automation
- Understand the tangible benefits you can expect from automation
- Learn how to get started across people, process, and technology
- See a step-by-step framework to evaluate, select, and prioritize automation use cases
- Get inspired by examples from financial services, retail, and CPG
Feeling inspired?
Turn big ideas into a buildable design.
Leverage the 'Build a DAM Workflow' template to start mapping your downstream workflows that will have the biggest impact.
The Speakers
Carol Schwanke
VP of Digital Asset Management
Carol is the VP of Digital Asset Management for Synchrony and brings with her over 26 years of experience in DAM. She leads the management, strategy, governance and integration of the DAM within the organization’s ecosystem to drive efficiencies, value and automation within the MarTech stack.
Carol has a strong passion for technology and concentrates most exclusively within the DAM and structured content world. Her diversified background helps her provide ideas and solutions for unusual challenges.
She began her DAM journey by managing a DAM system and servers for a print company, providing sales support and the implementation of all clients from every industry. Now she is focusing not only on how the DAM can help augment and enhance the way people accomplish their work, but also with the use of structured content.
Reto Meier
Director, Engagement Management
Reto is Director of Engagement Management at Tenovos, a key member of the Professional Services team. An experienced leader and trusted advisor, he brings cross-functional expertise, guiding executives and teams to achieve strategic outcomes.
Reto has more than 15 years of experience implementing enterprise business applications for Global 1000 clients, specializing in business process automation to help organizations improve efficiency and deliver measurable results.
Earlier in his career, Reto spent over 20 years in financial services developing deep industry expertise with leading Wall Street investment banks and hedge funds—including UBS, Goldman Sachs, Deutsche Bank, and Bridgewater Associates.
An alumnus of Colgate University, Reto is also an ultramarathon runner, proving he doesn’t just go the extra mile…he goes dozens.
