March 10-14, 2025 | Tenovos’ LA Takeover
Come and connect with our team while we’re in Los Angeles!
Tenovos will be taking over LA for the week, and we’d love to connect in person.
Located nearby or visiting for DAM LA?
Let’s catch up on our latest product updates, new customers, and trends we’re seeing in DAM this year.
Drop your email here, and we’ll reach out to have a drink, dinner, or chat DAM:
DAM Los Angeles 2025
March 13 & 14 | Loews Hollywood Hotel
We’re thrilled to return to the West Coast’s leading conference on digital asset management to showcase the power of modern, data-first DAM in driving productivity and tracking performance throughout the content supply chain.
Come meet our customers, see our modern user experience, and learn about leveraging the latest in DAM, including AI, insights, dynamic content, and more.
Don’t miss these sessions featuring our customers and partners!
March 14 @ 12:45 PM PDT
A New Paradigm for DAM: Transforming the Content Journey with Generative AI
AI isn’t just the future of content—it’s the present.
In this session, experts from Tenovos, AWS, and Monks will introduce a groundbreaking paradigm for content supply chain management, showcasing how Generative AI is transforming content operations, maximizing ROI, and solving persistent challenges in speed, scale, and cost.
Whether you’re a content-producing studio or a retail/CPG brand leveraging content for customer engagement, streamlining operations is critical to maintaining a competitive edge.
Discover how today’s most innovative brands use Generative AI to enhance every step of the content journey—from ideation to execution.
- Content Discovery & Visualization: Unify assets and surface relevant content through advanced visualization and GenAI tools.
- Content Orchestration & Integration: Connect disparate tools and teams to streamline workflows from concept to delivery.
- Content Optimization & Insights: Leverage robust data foundations and Retrieval-Augmented Generation (RAG) techniques to personalize content and maximize performance.
Join us at 12:45 PM at Track 1!
The Speakers
Adonya Ourshalimian
VP, Technology Services, Monks
Adonya Ourshalimian is a technology leader with over 18 years of experience driving digital transformation and launching innovative products across telecommunications, supply chain, and finance. He has led cross-functional teams, managed eight-figure budgets, and delivered solutions for global brands like Apple, AT&T, Caterpillar, Comcast, Intel, and UPS.
Adonya co-founded an IoT security platform and has pioneered data-driven strategies that optimize efficiency and fuel growth. With a unique blend of software development, product leadership, and strategic consulting, he excels at solving complex challenges with cutting-edge technology.
Passionate about mentoring the next generation of tech leaders, Adonya fosters a culture of curiosity, collaboration, and continuous innovation. Currently, he serves as a Partner at Monks, where he continues to push the boundaries of AI-driven success.
Ian McPherson
Global Business Development Strategy – Media & Entertainment, AWS
Ian leads the Media Supply Chain and Archive business segment at AWS, where he is responsibilities include developing innovative solutions using artificial intelligence to create, manage, and monetize media content.
Including his 10 years at AWS, Ian has more than 25 years of industry experience in executive marketing, product management, and business development roles.
He holds a Bachelor’s degree in Marketing from Cal Poly and a Master’s degree in Communications from the University of Southern California.
Sal Hakimi Bio
Co-Founder, Tenovos
Sal Hakimi, Co-Founder of Tenovos, has spent nearly 25 years in the Digital Asset Management (DAM) and Content Experience world, working with global enterprise brands and driving digital transformations.
Prior to Tenovos, Sal was a pioneer in the early days of DAM, helping launch the category as an early member of Artesia Technologies (ultimately acquired by OpenText), the first enterprise DAM to come to market.
In 2017, Sal and his team left OpenText to disrupt the DAM market they helped create and co-founded Tenovos with the vision to revolutionize the global marketing content supply chain by solving enterprise pain points through intuitive UI, seamless integrations, real-time insights, modern technology, and a commitment to innovation in a stagnant, decades-old technology category.
Based in New York, he continues to be integral to revolutionizing and optimizing the global content supply chain and elevating Tenovos.
Get Ready with the DAM LA Field Guide
Conferences are an information overload—our field guide makes navigating DAM LA 2025 easy.
Get up to date on key themes like DAM & AI, digital transformation, and composable architecture ahead of the event–plus brush up on the essentials for your DAM strategy.
