60-70% of marketing content goes unused.
Creative teams pour extensive resources into crafting product and marketing materials, yet often struggle to track the use and effectiveness of this content. This hampers their ability to measure returns and refine their content strategy for better outcomes.
Tenovos offers a comprehensive, cross-channel perspective on how content is being leveraged and its performance by monitoring its live status across various platforms in real-time.
Let’s talk content strategy:
In today’s world of digital noise, it’s near-impossible to know if your content is resonating
- Every type of brand has zoned in on content creation, making it difficult to sift through and gain memorable recognition from consumers
- Each channel performs differently, even if the content is the same, providing inconsistent reporting and ability to measure effectiveness
- Privacy changes restrict access to third-party data, reducing audience insights crucial to content personalization
- Not knowing what content is being used, let alone working, leaves you with wasted resources and poor ROI
- Bulky, legacy creative suites delay the timely delivery of content, creating a competitive disadvantage in today’s fast-paced digital landscape
Track content utilization & performance to optimize your content across channels with Tenovos
- Decode the patterns in your most successful content to consistently make your content stand out
- Gain a real-time, centralized view of your content utilization and performance across social, e-commerce, paid, and other channels
- Collect first-party content data and utilize it to create personalized experiences that drive audience engagement
- Identify your most and least used content to focus on creating more of the content that drives revenue and retention
- Optimize your content supply chain with AI and automation, allowing you to create, distribute, and publish content at speed and scale
Why Tenovos?
Tenovos’ tailor-made content center goes beyond the constraints of traditional product packages and smoothly merges with your other MarTech solutions used during the content lifecycle.
Tenovos offers a comprehensive perspective of your content by consolidating productivity data, lifecycle data, rights management data, product data, and content performance data into a centralized view.
Teams can make data-informed decisions, improve content performance, and expand content creation using AI and automation with this visibility.
Streamlining the complete process of content creation from start to finish, Tenovos enables brands to effectively generate, distribute, and release high-ROI content across customer-facing channels in a quicker manner than previously achievable.
What’s next?
You’ve invested so much time and money into content creation. Now, it’s time to report on its impact on your business.
With Tenovos, track omnichannel content utilization and performance metrics in a centralized view and use this real-time data to create more content that drives engagement, revenue, and retention.
