The impact of Generative AI (GenAI) on a brand’s ability to improve productivity is undeniable and exciting. However, executive teams remain cautious about strategically adopting GenAI in their content supply chain, especially as legal repercussions begin to loom.

Hesitations about GenAI stem from the question of whether creative and marketing departments are capable of overseeing the vast volume of generated content and whether teams can adhere to the necessary guidelines and restrictions to guarantee brand and legal compliance while using this technology.

This webinar with Bria AI addresses these concerns head-on and explores how global brands can successfully use Generative AI to improve productivity throughout the content supply chain – without risking harm to their brand.

Key takeaways include: 

• Common use cases for GenAI in a modern content ecosystem
• Defining Open vs. Closed AI
• Risks associated with GenAI, and how to eliminate them
• The role of DAM in maximizing the value of GenAI
• How to build a “chain of custody” to drive compliance
• What a typical “crawl, walk, run model” looks like when ensuring GenAI compliance

DAM is evolving from simply storing media to powering global, multi-million-dollar content supply chains.

A critical part of this evolution is the DAM’s ability to seamlessly integrate into other marketing technologies, such as PIM, CMS, MRM, AI, and CDP. This allows for the transfer of (meta)data, assets, and other key information from one system to another, improving user productivity and content optimization.

Previously, achieving this level of connectivity demanded a substantial investment of time and resources. Integrations were complicated, inflexible, and required ongoing maintenance. Plus, any update or minor customization would necessitate additional work and expenses, limiting a brand’s ability to maximize the value of its Martech stack.

Tenovos has introduced a connector framework with over 1000 out-of-the-box integrations that provide seamless interoperability between the DAM and other technologies in a low-code, scalable environment to overcome these pains.

In this webinar, we introduce:

• The role of DAM within a modern content supply chain
• The “composable architecture” approach
• The elements of a modern integration framework
• Use cases and ROI on common integrations you can leverage today

Creating assets in multiple languages is one of the most painstaking but necessary steps for a creative team to manage as part of a global campaign. You take the original, apply the translation, and then create a ton of different renditions for each channel and campaign. Over and over and over again.

But it doesn’t have to be this hard.

Tracy Askam, Vice President of Customer Success, and Michael Waldron, CMO of Tenovos, explain how you can empower your creative and marketing teams to automate this tedious process and save weeks of work.

Key takeaways include:

• How to dynamically generate new assets based on language translations
• How to generate different renditions based on channel or campaign
• How to leverage templates to empower customer-facing teams to create their brand-approved materials without burdening creative