From spirits to soft drinks, Tenovos helps beverage brands simplify how they manage, distribute, scale, and optimize content across global markets.
Our content intelligence and digital asset management (DAM) platform empowers marketing, creative, and content teams—as well as IT and procurement—with the tools to move faster, protect brand equity, streamline workflows, and optimize creative output.
If you’re part of your brand’s content supply chain, you’re in the right place.
From evolving consumer expectations to the AI impact, alcohol and beverage brands face a new set of content challenges—and opportunities.
Consumer lifestyles, new products, and regional trends are shifting go-to-market strategies. You need tools that move as fast as the market—supporting launches, localization, and channel-specific delivery.
For creative and marketing teams, this requires automation and integration that streamline content workflows from creation to delivery—across tools, teams, and channels.
From automated versioning to intelligent content briefs, AI is transforming how teams plan, create, and measure content.
For marketing and creative operations, getting started with AI means gaining faster access to the right assets, surfacing performance insights, and improving decision-making. But scaling AI requires a centralized content supply chain—and that starts with the right platform.
Personalized, purpose-driven content is how today’s audiences connect with your brand—and scaling that impact requires a streamlined, centralized content engine.
For many brands, content sprawl makes it hard to find, reuse, and measure what’s working. AI-powered tools can help teams find the right content faster, improve content utilization, and deliver more effective campaigns.
Global Content Distribution & Sales Enablement
Brown-Forman’s portfolio of 25+ brands uses Tenovos to manage and deliver assets to sales teams, agencies, distributors, and vendors worldwide.
Customer Since 2020
Multinational Marketing & Content Reuse
Carlsberg uses Tenovos to manage brand, packaging, marketing, and e‑commerce assets—driving consistency, reuse, and marketing efficiency across markets.
Customer Since 2024
From global beverage portfolios to distributors, here’s how content intelligence drives value for the industry.
In alcohol & beverage, a 1–2% revenue lift is often hiding in how sales content is used — not in pricing or promotions.
In a three-tier environment, these blind spots compound into missed velocity and inconsistent execution. Tenovos delivers content intelligence inside a sales portal experience, giving leaders real-time insight into content usage, coverage gaps, and portfolio execution. With that clarity, teams can correct issues while it still matters — unlocking the revenue lift that’s already within reach.
Launch faster. Reuse more.
Prove content value.
Your teams produce volumes of content—yet 60–70% of it goes unused. Tenovos helps you discover, activate, and reuse content while delivering insights on what’s working and why.
Connect fragmented data.
Prepare for what’s next.
CPG brands struggle to capture value from scattered data. Tenovos unifies content across sources—so teams can surface insights, enable AI, and modernize without disruption.
Reduce content waste.
Prove the value of change.
Agency spend, unused content, and redundant platforms drive up costs. Tenovos gives you the data to identify inefficiencies, model savings, and make data-driven decisions.
Not sure where to begin? This guide explains what content intelligence is, why it matters, and how leading brands are using it to reduce waste, maximize reuse, and make smarter decisions across creative, content, and marketing.
This short video highlights one marketing use case inside Tenovos Glass, where marketing & creative leaders can see:
Get a personalized walkthrough of Tenovos and learn how global teams streamline workflows, reduce content waste, and measure impact.
Content intelligence refers to the systems, tools, and processes that turn content data—like asset usage, channel performance, and engagement—into actionable insights. For beverage brands, it enables smarter decisions around content creation, reuse, and distribution, helping reduce production waste and drive marketing content effectiveness.
If your teams are struggling with content scattered across repositories, limited visibility into existing assets, duplicated or underutilized content, or difficulty measuring the effectiveness of your content– all common challenges for beverage brands – a content intelligence tool like Tenovos Glass can help.
Tenovos Glass provides visibility into where your content resides, how it’s being used, and where it’s generating engagement—helping brands reduce content waste, optimize creative output, and deliver more effective campaigns.
Tenovos offers modern, composable solutions built for global marketing, creative, and content teams:
Explore our product pages to find the right fit for your team.
Yes. Our products are built upon the core MACH principles – Microservices-based, API-first, Cloud-native, and Headless.
Tenovos Glass is designed to sit on top of the content storage platforms your teams already use—including Box, Google Drive, Amazon S3, existing DAMs, and more—making your assets searchable and data-rich without disrupting current systems.
With Tenovos Connect, integrations into Tenovos Orchestration (DAM) are low-code to no-code, scalable, and designed to automate workflows across your ecosystem.
We support composable infrastructure and enterprise-grade security, making Tenovos a fit for even the most complex global environments.
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