How Data-Driven DAM Managers Can Accelerate Business Growth
CPG brands and retailers are spending an incredible amount of time and money to create compelling, engaging content designed to cut through today’s digital noise.
But is it working?
Most brand teams don’t have visibility into how their assets are performing across the customer journey, especially if they’re selling through partners.
Cue the DAM Manager.
In this 20-minute Q&A with Shelley Schippert, Director of Global Marketing Content & Information at Brown Forman, we will cover:
- What KPIs keep brands teams up at night?
- What are the insights you should be able to action from those KPIs today and in the future?
- How to leverage data to elevate the importance of both the DAM and the DAM Manager within the organization
Marketing Content Waste:
The Four Common Forms (And How to Reduce Each)Marketing Content Waste:
The Four Common Forms (And How to Reduce Each)
Marketing Content Waste:
The Four Common Forms (And How to Reduce Each)
Your DAM Isn’t the Problem:
How Content Intelligence Improves Findability, Adoption, and ROIYour DAM Isn’t the Problem:
How Content Intelligence Improves Findability, Adoption, and ROI
Your DAM Isn’t the Problem:
How Content Intelligence Improves Findability, Adoption, and ROI
What is Content Intelligence?
What is Content Intelligence?
How AI Connects Content and Its Performance to Deliver Business Outcomes
