Learn how to turn years of dormant multimodal content, hidden across archives and cloud storage, into discoverable, revenue-driving assets with AI content understanding.
The content discovery problem is bigger than the DAM. Years of finished campaigns, product photography, footage, and creative live in S3 buckets, legacy MAM systems, project folders, and archive tiers that never made it through the last migration. Some of it is high-value, some is redundant, and most of it is invisible.
That invisibility is getting more expensive. Adobe puts content demand growth at 5x by 2027, while budgets stay flat. Reducing content waste and reusing what’s already been paid for is a necessity.
Indexing cost and migration complexity used to be barriers that kept dark content dark. Today, AI-powered content understanding makes it practical to discover, enrich, organize, and connect multimodal content at scale, making massive libraries accessible.
Marketers gain faster access to assets the organization already owns, content operations turn the archive into a working part of the supply chain, and creatives spend less time recreating work. The playbook is the same across industries: search, curate, activate.
Watch the webinar as Philip Wisniewski (Tenovos), Carin Forman (AWS), and Amie Araghi (TwelveLabs) explore what’s shifted, what’s now within reach, and how marketing, creative, and brand teams can become the biggest beneficiaries of AI tools that make dark assets discoverable.
Key Takeaways:
As VP of Strategic Accounts & Alliances at Tenovos, Philip fosters relationships with key partners (cloud, ISVs, consultancies, integrators, and agencies) to support strategic client acquisition and growth.
Prior to Tenovos, Philip’s vast experience included positions at ICP, EPAM, iCrossing (now Hearst), and Molecular (now Aegis/Isobar).
Philip currently lives on the sunny shores of Northeast Florida with his wife, two teenagers, and a whole lot of drama.
Carin began her career at Discovery Channel, leading the launch of its Digital Media Center, an end-to-end digital delivery system for videos, promos, and graphics. At HBO, she unified IT and Studio Operations through cloud systems and led cloud migration for HBO’s Marketing assets supporting HBO Max, Apple+, Hulu, and OTT syndication platforms. She led image and metadata normalization across WarnerMedia so content appears on platform across HBO, TNT, TBS, CNN, and WBD unified.
Since joining AWS in 2021, Carin has focused on partner strategy in Media Supply Chain, Music, and GenAI. Her expertise includes Archive and Cloud Migration, Asset Management, Indexing, Metadata, Content Distribution, and End-to-End System Development. Carin lives in New York and is an avid Skier and Kayaker. In her free time, she takes nightly walks on the beach and hobbies in digital photography.
With 10+ years of experience across SaaS companies, APIs, and video streaming, she specializes in building and scaling go-to-market organizations, strategic partnerships, and helping companies translate emerging technologies into measurable business growth.
If you’re serious about moving from “we think” to “we know,” the next step is building a more measurable content engine.
Unlock the Content Intelligence Guide to see how leading brands connect their content to real business outcomes.
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