Webinar
Generative AI: Balancing Creativity with Compliance
Learn how to strategically adopt Generative AI to improve productivity while ensuring brand and legal compliance within your content supply chain.
The impact of Generative AI (GenAI) on a brand’s ability to improve productivity is undeniable and exciting. However, executive teams remain cautious about strategically adopting GenAI in their content supply chain, especially as legal repercussions begin to loom.
Hesitations about GenAI stem from the question of whether creative and marketing departments are capable of overseeing the vast volume of generated content and whether teams can adhere to the necessary guidelines and restrictions to guarantee brand and legal compliance while using this technology.
This webinar with Bria AI addresses these concerns head-on and explores how global brands can successfully use Generative AI to improve productivity throughout the content supply chain – without risking harm to their brand.
Key takeaways include:
- Common use cases for GenAI in a modern content ecosystem
- Defining Open vs. Closed AI
- Risks associated with GenAI, and how to eliminate them
- The role of DAM in maximizing the value of GenAI
- How to build a “chain of custody” to drive compliance
- What a typical “crawl, walk, run model” looks like when ensuring GenAI compliance
The Speakers
Shuli Ozeri
Chief Generative AI Solutions Officer at Bria AI
Shuli Ozeri, Chief Generative AI Solutions Officer at Bria AI, leads customer adoption across domains.
With 20 years in management consulting, Shuli and her team advise on Generative AI transformation, driving growth and revenue through valuable business use cases, blending leadership and AI expertise.
Bria.AI provides a holistic Generative AI solution for commercial use, promoting a sustainable and fair creative ecosystem through ethical and responsible AI practices.
Michael Waldron
CMO at Tenovos
Michael Waldron is an enterprise software CMO obsessed with empowering companies to tell data-driven, engaging, and impactful stories that drive business growth.
As CMO at Tenovos, Michael is pushing brands to rethink their perspective of digital asset management (DAM) and how it can significantly improve employee productivity and content performance.
Prior to joining Tenovos, Michael’s 20 years of experience in B2B SaaS Marketing included senior Marketing positions at Uberflip, NewStore, and Black Duck Software.
Michael has a Bachelor of Arts Degree in Business (with honors) from De Montfort University in England and now resides in Boston, Mass.
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