The Business Case
The Ultimate Guide to Start Reducing Waste, Unlocking Value + Increasing Impact
Discover the value of content intelligence and how to operationalize it—turning your content and business data into clear insight that guides budgets, workflows, and daily decisions.
From Guesswork to Clairty with Content Intelligence
Content is the primary touchpoint between your brand and its audience. Yet 50% of organizations say they aren’t measuring or evaluating content effectiveness, leaving leaders to make high-stakes decisions in the dark.
Content sprawl has made getting the workflows, processes, and tech in place to understand why content really performs nearly impossible.
But in the age of AI, content intelligence is more achievable than ever.
This guide is your starting point for understanding content intelligence, the advantages it delivers, and the practical applications that help brands reduce waste, unlock value, and increase impact across the content lifecycle.
This content intelligence guide covers:
- Why content intelligence matters: how connecting content + data drives visibility and ROI (often millions saved or earned)
- High-impact use cases: where teams get quick wins and repeatable results
- Overcoming challenges: content sprawl, fragmented data, tool overload, and more
- Success factors to copy: what leaders do differently and how to operationalize
- Maturity worksheet: pinpoint your level and the next milestones
- Readiness checklist: the questions to align teams, budget, and tech for next steps
