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Meet Us at ProcureCon
Marketing Europe

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June 3 - 4, 2026 | Club Chelsea, London

Marketing procurement is under more scrutiny than ever— expected to guide smarter investment decisions, eliminate waste, and demonstrate the value of every dollar spent.

At ProcureCon Marketing Europe 2026, the industry's leading voices come together to tackle exactly those challenges.

We'll be there—with lots to add to the conversation.

Let’s Talk at ProcureCon

Join us at Roundtable 1

Wednesday, June 3rd - 12:40 PM & 1:00 PM

CONTENT INVESTMENT

How can marketing procurement reduce duplicated content spend and drive greater value from existing assets?

Organizations invest heavily in content creation. But when assets are scattered across platforms and repositories, teams routinely commission work that already exists. The result is compounding production waste, growing agency dependency, and budgets that are hard to justify.

We’ll explore how marketing procurement leaders can use content intelligence to gain visibility across fragmented content—reducing unnecessary spend, improving briefing decisions, and extracting more value from what's already been created.

The Speakers

Mark Finch

Mark Finch

Vice President Sales & GM Europe

Mark Finch is Vice President of Sales & GM Europe at Tenovos, where he leads strategic initiatives to expand the company's market presence and drive customer success across Europe.

With strong foundations in marketing technology and over 18 years of experience in the digital asset management (DAM) industry, Mark leverages his expertise to help enterprises streamline content workflows, improve efficiency, and optimize media investments.

Prior to Tenovos, Mark served as VP of Sales for EMEA at Moxie, where he supported some of Europe's largest organizations in enhancing online conversions through real-time behavioral analytics using machine learning and Artificial Intelligence. Mark also spent the early days of his career at Artesia Technologies (and subsequently Open Text), where he delivered significant value to customers as the DAM category transitioned to cloud-based solutions and integrated with marketing technologies.

With deep industry insight and hands-on experience, he brings a creative approach to leadership and problem-solving, making him a trusted resource for organizations seeking to streamline and elevate their digital asset management strategies. Outside work, Mark is an avid cyclist, music enthusiast, and passionate traveler.

Jacqueline Yu

Jacqueline Yu

DAM Application Owner, Canon EMEA

Jacqueline joined Canon EMEA in 2021 as their DAM Product Owner, liaising between the Business and IT, making sure the DAM runs effectively and delivers features and functionalities the company needs.

Jacqueline's special interests are in workflow, stakeholder management, and usage rights management. One of her favourite activities at work is immersing herself in the various processes adopted by different teams, enabling her to propose ideas that increase efficiency without compromising governance.

Outside of DAM, Jacqueline is a professionally trained opera singer and a published recording artist (which explains why she's particularly interested in usage rights). She has performed extensively within the UK (venues include Royal Albert Hall, Royal Festival Hall, and Minack Theatre) and around the world (France, Latvia, Hong Kong).

glass

The Content Intelligence Platform for Enterprise Brands

Tenovos gives marketing teams complete visibility into what content exists, where it's being used, and what's actually driving results—across every platform and repository in your ecosystem.

Explore Tenovos Glass.