Automate reviews, publishing, and integrations with a cloud DAM
Defaults are powerful, and the more you can code the desired default behavior into your system—or automate reviews entirely—the more productivity you can wring from your DAM.
Before indoor plumbing, people carried water by hand. Before cell phones, people used to park their car and walk to a phone booth. Before DAMs, brands generated millions of expensive creative assets and had no idea where they went or what they achieved. By tomorrow’s standards, today’s methods are always woefully inefficient. The trouble is, we’re creatures of habit, and we like to carry our old habits forward.
Consider many senior managers’ habits of still printing emails. Or storing items in physical folders, or emailing files to junior associates and asking for help changing the file name. That’s why one of the most powerful things you can do with your DAM is take those old systems out of people’s hands and place everything into the cloud. And not just many clouds, but one singular cloud—your DAM.
Once there, you can simplify, condense, and eliminate wasteful habits without ever having to ask people to change. Take, for example, review processes. If that process exists partially offline, partially on, and across many systems with many owners, changing it requires heavy effort. But if you streamline the approval system within the cloud DAM you own, changing the backend is easy. If you deem a step unnecessary, you can delete it, and few, if any, will ask where it went.