From the Experts:

A Guide to Data in Digital Asset Management

Data is the foundation of your DAM. From the way users find content to how you calculate content performance and ROI, it all depends on the data foundation you’ve built.

In this guide you’ll learn:

  • How to think about data as a foundational element of your DAM
  • The power of keywords in digital asset management
  • How data maturity can lead to increased ROI
  • AI, machine learning and the future of DAM
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CHAPTERS

Introduction:
Meet Our Contributors

Data Is the Foundation:
Metadata for DAM

 Digital Asset Management:
The Power of Keywords

Data Maturity:
How to Use Your Data 

AI & Machine Learning:
The Future of Data