Reference Architecture
Powered by AWS + Tenovos
The shift to composable architecture is rife with brands looking to optimize the process of creating, managing, and delivering global content at scale – and want all the best technology to execute this vision.
But digital transformation comes with obstacles, dependencies, expectations, and complexities, which, unless addressed, can derail even the most technologically savvy enterprises.
Composable Architecture: An approach to designing and building software systems where individual components or services are integrated to create one unified system that can communicate via APIs.
AWS and Tenovos have created the Reference Technical Blueprint (RTB) to help align stakeholders, visually represent solution components, and articulate dependencies throughout the content supply chain.
The Reference Technical Blueprint (RTB) is a tool that provides a nuanced, industry-specific reference architecture focused on specific use cases that are prioritized according to their business impact on a typical global enterprise.
This visual representation of reference architecture simplifies the concept of composable architecture for non-technical teams or those unfamiliar with the approach by illustrating the types of solutions that can be integrated and the benefits of doing so.
Reference Architecture: A framework that guides the design, integration, and implementation of systems and software solutions, outlining best practices, design patterns, and recommended technologies to address common challenges and achieve desired outcomes.
The Reference Technical Blueprint (RTB)
for Broadcast, Media & Entertainment Brands
This sample content supply chain for the Media & Entertainment industry (cycling clockwise from creation through optimization) is delivered with Tenovos as the core system of record (SOR), within a best-in-class martech ecosystem. It represents Gen AI-driven asset monetization, balancing an understanding of asset performance (orange dashes) and asset productivity (green dashes) enhanced with capabilities offered by AWS AI/ML innovations to maximize the Return on Asset (RoA).
The Reference Technical Blueprint (RTB)
for Consumer Goods Brands
This sample content supply chain for the Consumer Goods industry (cycling clockwise from creation through optimization) is delivered with Tenovos as the core system of record (SOR) within a best-in-class martech ecosystem. It connects content, media, and data as an innovative approach to AI-driven customer experiences (e.g., Personalization, Localization, and Generative Creative) to maximize the Return on Asset (RoA).
Build a Blueprint For Your
Unique Content Supply Chain
While these sample Reference Technical Blueprints include specific components, blueprints can vary significantly depending on an enterprise’s needs.
Leveraging microservices, API-first, cloud-native SaaS, and headless technologies creates endless opportunities for creating a best-in-breed enterprise technology ecosystem.
We can help you design a blueprint unique to your needs to align stakeholders and dependencies throughout the content supply chain and bring it to life with composable architecture.
Let’s Get Started
