Join Deepak Madhavan, VP of Enterprise Architecture at Mattel, as he shares insights on leveraging composable architecture principles to drive content creation and personalization at scale. With 25 years of experience in technology, Deepak leads Mattel’s digital, DTC, and B2B initiatives, ensuring the company stays ahead in the ever-evolving digital landscape.

This session will provide valuable guidance on enterprise digital strategy, marketing ecosystems, and composable architecture, making it a must-attend for those looking to advance their own digital transformation journey.

Discover how DAM leaders are evolving into key drivers of digital transformation. This interactive session will explore how expertise as a DAM leader can open doors to roles that influence the future of technology and content strategy. It will also provide guidance on recognizing emerging opportunities and positioning yourself as a crucial innovator in your organization.

Moderator Thomas Stilling, and table hosts Tori Masters, DAM Librarian at Maple Leaf Sports & Entertainment (MLSE), and Jennifer Anna of WWF, will provide actionable steps to thrive as a DAM leader in the changing digital ecosystem.

Tune in to a dynamic discussion on the evolving role of Generative AI and DAM in the content supply chain, featuring Tenovos Co-founder Sal Hakimi. Moderated by Faith Robinson from KPMG, Sal will be joined by panelists Bulent Dogan from CyanGate and Lisa Insley from Novartis Pharmaceuticals.

They’ll explore the latest trends, innovative strategies, and challenges, such as data privacy and authenticity, offering insights into how top brands are leveraging technology to boost consumer engagement.