Content, one of the most significant cost centers, is under scrutiny more than ever as executives start questioning how much is being generated and its impact on the business. Your DAM, at the heart of managing this content, is under similar scrutiny, and DAM Managers are looking for new and innovative ways to leverage the technology to align with business objectives.

Vanessa Escobedo Barba, Marketing Project Manager at ONNIT, a Unilever company, has just got her DAM up and running with Tenovos, and is already exploring new ways of driving value from it.

In this fireside chat, Vanessa will cover the following:

• Hurdles she overcame to get the DAM up and running
• How to explore new cross-functional use cases
• Tactics to stay on brand in an ever-expanding organization

Learn More about ONNIT’s Journey with Tenovos

Creating assets in multiple languages is one of the most painstaking but necessary steps for a creative team to manage as part of a global campaign. You take the original, apply the translation and then create a ton of different renditions for each channel and campaign. Over and over and over again.

Join Tracy Askam, Vice President of Customer Success, and Michael Waldron, CMO of Tenovos, as they explain how you can become a DAM superhero by empowering your teams to automate this tedious process. In this short session, you will learn:

• How to dynamically generate new assets based on language translations
• How to generate different renditions based on channel or campaign
• How to leverage templates to empower customer-facing teams to create their own brand-approved materials without burdening creative

Join us at 1:15 PM at the TechLab track!

Selection of your DAM platform may seem like ‘mission accomplished’, but now the heavy lifting begins. Implementation, adoption, and maintenance of both system and content require strategic and cohesive partnerships to ensure organizational success.

Hosted by Chris Barkoozis from Allied Vaughn with panelists Liana Cave from Hilton, Jennifer Dolcetti from Makerhouse, Tracy Askam from Tenovos, and Kara Van Malssen from AVP, this seasoned panel of experts will share their experiences and lessons learned from the mistakes that enterprises have made. You’ll learn how to avoid the obvious, and not so obvious, pitfalls that will provide best practices to incorporate into your DAM integration and ongoing support model.

• Come join the session as panelists discuss topics including:
• Identifying key partners to support immediate and long-term needs.
• Developing efficient operational workflow models.
• Leveraging strengths to minimize gaps.
• How to scale to meet both business needs and cost constraints.

Join us at 4:30 PM at the Your DAM Journey track.

Ever wondered what direction your career may take in the world of DAM? The role of the DAM manager is constantly changing and is very often multifaceted and can lead to new DAM adventures.

Join host David Lipsey and panelists Kyle Carson of Vanderbilt University, Evan Williams of The Kraft Heinz Company and Tracy Askam, Vice President of Customer Success at Tenovos for this exciting panel.

The session will provide an opportunity to hear from DAM leaders, network with peers, and to discover new opportunities in the world of DAM.

Join us at 9:30 AM at DAM Intensives track.