Stories are at the heart of the relationship between people & brands.

Why Stories?

“Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Seth Godin
From Seth Godin’s book “All Marketers Are Liars”

From Asset to Story

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Orchestration

The left hand doesn’t know what the right hand is doing. Major brands use multiple creative agencies with little communication or visibility between silos.

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Optimization

Assets become stories when they are combined with context. It’s an iterative process and requires fine-tuning based on performance and market data.

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Intelligence

Augment your assets with complete lifecycle metadata and channel specific information to improve performance of your story.

Storytelling Capabilities

The Return On Asset

Businesses often choose asset management tools based on ROI — Return on Investment. ROI metrics, which are assessed based on content process optimization, leave out the most important question:

Which assets are telling the most effective stories, and why?

At Tenovos, we believe in expanding value calculations to center a new metric: ROA, or Return on Asset. With ROA, you can more accurately compare story performance, allowing your business to put the right investments into the right content at the right time.

Stories That Make Up the Customer Journey

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Brand Stories

Find connections across channels, regions, and campaigns to build a holistic picture of the stories your assets are telling about your brand- and how to make them more effective.

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Customer Stories

Learn how customers consume, share, and engage with your content, for smarter insights that drive improved omnichannel story performance.

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Product Stories

From concept to shelf, get a life cycle view of the assets that shape the stories of the products you sell, to identify opportunities and accelerate innovation.

Ready to conquer the storytelling lifecycle?

Meet Our Products

Tenovos Story Manager Teal Circle Icon for SaaS Digital Asset Management

Provide Asset Visibility

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Enhance Story Flow

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Understand Asset Value

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