From Seth Godin’s book “All Marketers Are Liars”
From Asset to Story
The left hand doesn’t know what the right hand is doing. Major brands use multiple creative agencies with little communication or visibility between silos.
Assets become stories when they are combined with context. It’s an iterative process and requires fine-tuning based on performance and market data.
Augment your assets with complete lifecycle metadata and channel specific information to improve performance of your story.
Our process accelerates how Brands publish trending digital narratives across brand, customer and product experiences
Make inspired content that is optimized for driving value in your customer journey. We support Creatives with seamless integrations to all the tools they need to produce amazing Stories.
Making stories requires an easy way to find assets, including those that are properly rights-managed and have brand guideline controls in place. Well managed content supports the Story creation lifecycle.
Effective stories are built in stages, requiring both people and information to be coordinated to achieve desired outcomes. We help to connect, orchestrate, and automate all aspects of the lifecycle.
In an omnichannel world, most stories need multiple versions to support each channel and personalization. We make it easy to format, structure, and add context to the publishing flow- adding value to the customer experience.
A good customer experience requires an understanding of the audience, context, and presenting the right story at the right time. We support the optimization of the customer journey by enabling stories that Inform, Inspire, Connect, and Entertain.
Businesses often choose asset management tools based on ROI — Return on Investment. ROI metrics, which are assessed based on content process optimization, leave out the most important question:
Which assets are telling the most effective stories, and why?
At Tenovos, we believe in expanding value calculations to center a new metric: ROA, or Return on Asset. With ROA, you can more accurately compare story performance, allowing your business to put the right investments into the right content at the right time.
Stories That Make Up the Customer Journey
Find connections across channels, regions, and campaigns to build a holistic picture of the stories your assets are telling about your brand- and how to make them more effective.
Learn how customers consume, share, and engage with your content, for smarter insights that drive improved omnichannel story performance.
From concept to shelf, get a life cycle view of the assets that shape the stories of the products you sell, to identify opportunities and accelerate innovation.
Ready to conquer the storytelling lifecycle?
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