Understand which assets make the best stories and why.
It’s not just about more data, it’s about understanding. Lifecycle and performance data together with learning algorithms empower the creative process.
Benefits
Seeing the Patterns
Providing Dynamic Analytics that enable in context awareness and trending data over time of the lifecycle of an asset, is critical to optimizing asset performance and ROA (Return on Asset)
Configurable User-Friendly Dashboards
Getting a lot of data is not always useful unless it is relevant to the task at hand. Configuring what data you need is important to making it useful. We have that covered – you can create custom views and reports that enable every part of the process.
Improve Traceability and Governance
Monitor and track assets through the various stages of management and access. Maintain compliance, security, and governance through reporting and auditing your assets use across departments and 3rd parties.
Increased Return on Asset
Understand what assets make for better stories and guide optimization and effective investments into the right content at the right time leading to increased top line growth and brand affinity.
Visually Enhanced Monitoring
A normalized view of aggregated data from all connected systems, workflows, and creative review cycles. Tracking progress, milestones, and timelines with confidence.
Dynamic Reporting
Measure the lifetime value of individual assets by actively gathering and analyzing performance data across multiple sources. Query based and Real-time data identifies trends that support decision-making.
NEW CAPABILITY ADVANCING TO BETA
Content Graphs
Visualize and interpret actions and relationships as assets move though their story cycle. Versions and variations that are created to support channels and campaigns can be tracked and connected back to the original creating full 360 degree awareness.