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[LinkedIn Post] Webinar and Event Promo 2526

Out of The Dark:

Turning Archives into Active Business Value

Tuesday, July 21, 2026
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

Discover how AI for content understanding can help you activate the dark assets in your archives, making dormant libraries searchable and reusable for marketing, brand, and creative teams across industries.

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The content discovery problem is bigger than the DAM. Years of finished campaigns, product photography, footage, and creative live in S3 buckets, legacy MAM systems, project folders, and archive tiers that never made it through the last migration. Some of it is high-value, some is redundant, and most of it is invisible to marketers, brand, and creative teams.

That invisibility is getting more expensive. Adobe puts content demand growth at 5x by 2027, while budgets stay flat. Reducing content waste and reusing what’s already been paid for is becoming a necessity.

Indexing cost and migration complexity used to be the barriers that kept dark content dark. Today, AI-powered tools; content understanding, make it practical to discover, enrich, organize, and connect assets at scale in seconds, making massive libraries of valuable content accessible.

Marketers gain faster access to assets the organization already owns, content operations turn the archive into a working part of the supply chain, and creatives spend less time recreating work. The playbook is the same across industries: search, curate, activate.

Join Philip Wisniewski of Tenovos, Carin Forman of AWS, and Jesse White of TwelveLabs, to learn how organizations are turning dormant cloud storage into active business value. Drawing on decades of combined experience across content, commerce, cloud, and media supply chains, they’ll explore what’s shifted, what’s now within reach, and how marketing, creative, and brand teams can become the biggest beneficiaries of AI tools that make dark assets discoverable.

Key Takeaways:

  • Why now is the moment to unlock storytelling opportunities from content you already own
  • How companies are turning invisible content into searchable, monetizable assets
  • What this can look like for your library, and practical considerations to get started
  • Cross-industry use cases, from media & entertainment archives to retail/CPG product libraries

The Speakers

Philip Wisniewski

Philip Wisniewski

VP of Strategic Accounts & Alliances, Tenovos

Philip Wisniewski brings 25+ years of experience at the intersection of content and commerce, working with global brands to simplify the complex world of marketing technology software and services (CMS, eCommerce, DAM, PIM, Cloud, Implementation, and Integrations).

As VP of Strategic Accounts & Alliances at Tenovos, Philip fosters relationships with key partners (cloud, ISVs, consultancies, integrators, and agencies) to support strategic client acquisition and growth.

Prior to Tenovos, Philip’s vast experience included positions at ICP, EPAM, iCrossing (now Hearst), and Molecular (now Aegis/Isobar).

Philip currently lives on the sunny shores of Northeast Florida with his wife, two teenagers, and a whole lot of drama.

Carin Forman

Carin Forman

Global Partner Lead, Media & Entertainment, Media Supply Chain & Archive, Amazon Web Services (AWS)

Carin drives strategic partnerships in media supply chain and Generative AI. With 25+ years in broadcast, Asset Management, and Studio Operations, she offers deep expertise in archive migration and indexing, digital transformation, and content management.

Carin began her career at Discovery Channel, leading the launch of its Digital Media Center, an end-to-end digital delivery system for videos, promos, and graphics. At HBO, she unified IT and Studio Operations through cloud systems and led cloud migration for HBO’s Marketing assets supporting HBO Max, Apple+, Hulu, and OTT syndication platforms. She led image and metadata normalization across WarnerMedia so content appears on platform across HBO, TNT, TBS, CNN, and WBD unified.

Since joining AWS in 2021, Carin has focused on partner strategy in Media Supply Chain, Music, and GenAI. Her expertise includes Archive and Cloud Migration, Asset Management, Indexing, Metadata, Content Distribution, and End-to-End System Development. Carin lives in New York and is an avid Skier and Kayaker. In her free time, she takes nightly walks on the beach and hobbies in digital photography.

Jesse White

Jesse White

Global Sports Lead, TwelveLabs

Jesse White is the Global Sports Lead at TwelveLabs, a video understanding AI company helping sports organizations unlock the full value of their video assets.

With 10+ years of experience across sports, live events, media, and AI, he works at the intersection of go-to-market strategy, business development, and strategic partnerships — translating multimodal AI into measurable outcomes for leagues, teams, and broadcasters.